MSNBC Grows in Total Day Demo
Okay, hereS a breakdown of the cable news ratings data from the provided text, summarizing the key takeaways:
Overall Trends (Week of August 25, 2024):
Seasonal Dip: Viewership across cable news networks was generally down due to the Labor day holiday period.
Fox News: Remains the leader in total viewership (both primetime and total day) but experienced declines in both total viewers and the key 25-54 demographic compared to the previous week.However, it gained in the A25-54 demo.
MSNBC: Saw declines in primetime viewership but gained in the A25-54 demo during total day viewing – the only network to show positive momentum in that metric. CNN: Experienced the largest percentage declines in both total viewers and the A25-54 demo compared to the previous week. It also fell in the rankings among cable networks.
Specific Network Performance (Week of August 25, 2024):
Fox News:
Primetime: 2.081 million total viewers, 218,000 A25-54 (-14% total viewers, -13% demo week-over-week). Ranked 1st in total viewers, 2nd in demo.
Total Day: 1.383 million total viewers, 151,000 A25-54 (-9% total viewers, -12% demo week-over-week).Ranked 1st in total viewers, 2nd in demo.
MSNBC:
Primetime: 738,000 total viewers, 67,000 A25-54 (-8% total viewers, -14% demo week-over-week). Ranked 3rd in total viewers, 17th in demo.
Total Day: 494,000 total viewers, 47,000 A25-54 (-4% total viewers, +4% demo week-over-week). Ranked 3rd in total viewers, 13th in demo.
CNN:
Primetime: 362,000 total viewers, 69,000 A25-54 (-18% total viewers, -7% demo week-over-week). Ranked 11th in total viewers,16th in demo. Total Day: 314,000 total viewers, 50,000 A25-54 (-8% total viewers, -6% demo week-over-week). Ranked 4th in total viewers, 11th in demo.
Year-Over-year comparison (Same Week in 2023):
Fox News: Down -10% in total viewers and -24% in the A25-54 demo (primetime). Flat in total viewers,down -16% in the demo (total day).
MSNBC: Down -43% in total viewers and -53% in the demo (primetime). Down -42% in total viewers and -47% in the demo (total day).
CNN: Down -65% in total viewers and the demo (primetime). Down -43% in total viewers and -50% in the demo (total day).
Programming:
Fox News dominated the top 15 most-watched programs. (The text cuts off before detailing which programs specifically).
while Fox News remains on top, all three networks experienced declines, likely due to the time of year. CNN had the steepest drops,while MSNBC was the only network to see a demo increase during total day viewing. The year-over-year comparisons show significant declines for all three networks compared to the same week last year, with CNN experiencing the most dramatic drops.