Mubi Shelves ‘Vice Is Broke’ Amidst Criticism
Mubi Shelves Director’s Film After Protest Over Investor’s Ties to Israeli Military Tech
Indie darling Mubi has reportedly shelved a film and ceased all promotion for it, just hours after its director publicly criticized the streaming service’s association with an investor linked to Israeli military technology companies.
Director Justin Huang revealed the dramatic turn of events on Instagram, stating that Mubi’s president, Jason Ropell, had informed him the film was “shelved,” with the company ceasing all promotion, stopping payments, and returning the film to Huang. This drastic action appears to be a direct response to Huang’s public condemnation of Mubi’s investor, Sequoia Capital, and its ties to the Israeli defense sector.
The Spark of Controversy: Mubi’s Investor Ties
The conflict ignited on July 30th when Huang took to social media to voice his strong objections to Mubi’s relationship with Sequoia Capital. Huang highlighted Sequoia’s investments in Israeli military tech firms, such as Kela, as February 2024. Adding fuel to the fire, Sequoia partner Shaun Maguire has recently faced backlash for alleged Islamophobic posts.Huang expressed his dismay, stating, “I’m a cynical person. But if you had told me last October when we sold this cautionary film about private equity to Mubi – a premiere art house distributor at the time - that thay woudl be consumed by private equity before our movie even came out, I would have told you to take the tin hat off.”
Director’s stance: “We Have to Start Saying ‘NO.'”
Huang’s protest was rooted in his ethical concerns about supporting a platform that, in his view, was complicit in funding controversial industries. He declared, “Unless Mubi addresses this situation in a satisfactory way, I cannot tell people to subscribe to this service and watch this film knowing if the service is accomplished it will continue to service Sequoia. I’m not being dramatic or corny. We have to start saying ‘NO.'”
The director lamented the potential loss of a valuable platform for artistic expression, concluding, “I really hope Mubi figures this out as ther are great people doing creative work there. It is very unfortunate they accepted this investment. We lost another great place to make art.”
The situation raises significant questions about the intersection of art, commerce, and ethics in the independent film world, particularly concerning the due diligence of streaming platforms regarding their investors’ broader business practices.
Additional reporting by Ryan Lattanzio.
