Crypto casino platform Roobet announced on September 4, 2025, that it has signed a sponsorship deal with Nadeshot, a prominent figure in the gaming and esports world. The declaration was made via a post on X (formerly twitter) by Roobet, featuring an image of Nadeshot.

Who is Nadeshot?

Nadeshot, whose real name is Matthew Haag, is a well-known personality in the esports and content creation space. He boasts a substantial following across multiple platforms:

• Twitch: 2.3 million followers
• YouTube: 3.22 million subscribers
• X (formerly Twitter): 2.8 million followers
• Instagram: 1.1 million followers
• TikTok: 664,000 followers

Beyond content creation, Nadeshot is the founder of 100 Thieves, a prominent esports organization and lifestyle brand. He also has a distinguished history as a former team captain of OpTic Gaming,where he achieved significant success in competitive call of Duty.

Roobet and Esports sponsorships

Roobet has been actively involved in the esports and gaming community through various sponsorships and partnerships. The company frequently targets popular streamers and esports organizations to increase brand awareness within the target demographic. This partnership with Nadeshot represents a continuation of this strategy.

The crypto casino industry has seen increasing investment in esports sponsorships as a means of reaching a young, tech-savvy audience. However, such partnerships often face scrutiny due to concerns about responsible gambling and the regulation of cryptocurrency.