NASCAR Expands Canadian Media Rights with Bell Media and REV TV Partnerships
NASCAR Cup Series – Wikipedia”>NASCAR Expands Media Rights in Canada with Bell Media and REV TV Partnerships
DAYTONA BEACH, Fla. — NASCAR has unveiled a series of media rights agreements that solidify its presence in Canada, the sport’s largest international market. The announcement highlights the expansion of NASCAR’s decades-long partnership with Bell Media and introduces REV TV as a key player in broadcasting Canadian motorsports.
For the first time, Bell Media will serve as the exclusive Canadian home for all three of NASCAR’s national series, adding the NASCAR Craftsman Truck Series to its existing coverage of the NASCAR Cup Series and NASCAR Xfinity Series. Races, along with practice and qualifying sessions, will be broadcast across Bell Media’s linear and digital platforms, including CTV, TSN, USA Network, and TSN+. The deal also grants Bell Media additional rights to the NASCAR Canada Series and ARCA Menards Series events.
Meanwhile, REV TV steps into the spotlight as the host broadcaster for the NASCAR Canada Series, becoming the exclusive English-language home for all live and first-airing races. The network will produce race coverage, highlights, and supplemental content for the series. REV TV will also broadcast NASCAR’s international series races and the ARCA Menards Series, offering fans a comprehensive lineup of motorsports action.
“We’re thrilled to extend our long-running partnership with Bell Media and look forward to bringing REV TV on board,” said Nick Skipper, NASCAR Managing Director of Media Strategy. “Both are top-class partners that will help us best serve our passionate Canadian fan base across all of our racing series and continue to grow the sport in this important market.”
Shawn Redmond, VP of Bell Media Sports, emphasized the company’s commitment to delivering world-class motorsports to Canadian fans. “Our long-standing, successful partnership with NASCAR underscores Bell Media’s dedication to bringing world-class motorsports to Canadian fans — and this season we’re debuting a new place to watch NASCAR with USA Network,” Redmond said. “With the addition of the NASCAR Craftsman Truck Series bringing even more dynamic content to our platforms, we’ll continue to showcase the energy and intensity of NASCAR to our passionate fans all season long.”
Mike Garrow, CEO of REV TV, expressed excitement about the new partnership. “As Canada’s home for motorsports and motoring, we are thrilled to have Canada’s premier motorsports series, the NASCAR Canada Series, as a part of our diverse programming lineup,” Garrow said. “We are eager to present Canadian fans their homegrown heroes in new and exciting ways, alongside NASCAR’s other global series from Mexico, Brazil, and Europe. REV TV will also be the home of the ARCA Menards Series, where stock car stars of tomorrow will shine today.”
The expanded partnerships mark a significant step forward for NASCAR’s presence in Canada, ensuring fans have access to a wide range of racing content across multiple platforms. With Bell Media and REV TV at the helm, Canadian motorsports enthusiasts can look forward to an action-packed season ahead.
NASCAR’s strategic expansion of its media rights in Canada marks a significant milestone in the sport’s global growth and underscores its commitment too engaging fans across borders. By deepening its partnership with bell Media and welcoming REV TV into the fold,NASCAR is ensuring that Canadian audiences have unparalleled access to the excitement of all three national series. This move not onyl strengthens NASCAR’s foothold in its largest international market but also highlights the sport’s ability to adapt and thrive in an evolving media landscape. As these partnerships bring more races, practice sessions, and qualifying events to Canadian viewers, NASCAR is poised to cultivate a new generation of fans while solidifying its position as a premier motorsports brand worldwide. The future of NASCAR in Canada has never looked brighter, and these collaborations are set to fuel the sport’s momentum for years to come.
NASCAR’s expanded media rights agreements with Bell Media and REV TV mark a significant milestone in the sport’s growth and accessibility in Canada, its largest international market. By solidifying its partnership with Bell Media and welcoming REV TV as a key broadcaster, NASCAR is ensuring that Canadian fans have unparalleled access to all three national series, the NASCAR Canada Series, and additional motorsports events. Thes partnerships not only enhance the viewing experience thru thorough coverage across linear and digital platforms but also underscore NASCAR’s commitment to engaging its passionate Canadian audience. With Bell media and REV TV at the helm, NASCAR is poised to strengthen its foothold in Canada, delivering thrilling racing action and fostering the next generation of motorsports enthusiasts in this vital market.