NASCAR and FloSports have signed a multi-year extension of their media partnership. This agreement aims to promote grassroots racing and invest in short track racing.
FloRacing will serve as the main home for NASCAR Regional Series properties. These include the ARCA Menards Series East and West, NASCAR Whelen Modified Tour™, and NASCAR Advance Auto Parts Weekly Series™. The deal also covers prestigious events like the Snowball Derby and zMAX CARS Tour, ensuring they are available on FloRacing with full support in content, social media, and marketing.
Since their collaboration began in 2021, interest in short track racing has grown significantly. FloRacing offers over 1,000 race events each year across various formats, including dirt, pavement, and drag racing.
Ben Kennedy, NASCAR’s EVP, emphasized that the partnership continues to support grassroots racing, which is vital for the sport. He noted that NASCAR is committed to delivering the best short track racing experience while reinvesting in the grassroots community.
How will fans have better access to short track racing events through this partnership?
Interview with Ben Kennedy, NASCAR’s EVP, on the Multi-Year Extension with FloSports
NewsDirectory3: Thank you for joining us today, Ben. Let’s start with the recent multi-year extension of NASCAR’s partnership with FloSports. What prompted this decision?
Ben Kennedy: Thank you for having me. Our collaboration with FloSports started back in 2021, and we’ve seen a significant uptick in interest in short track racing since then. This extension allows us to build on that momentum by further promoting grassroots racing, which is incredibly important for the sport. By investing in our regional series and events, we can drive engagement and provide fans with greater access to the thrill of short track racing.
NewsDirectory3: Can you elaborate on what this agreement entails for grassroots racing?
Ben Kennedy: Absolutely. FloRacing will now serve as the primary broadcast partner for several key NASCAR Regional Series properties, including the ARCA Menards Series East and West, the NASCAR Whelen Modified Tour™, and the NASCAR Advance Auto Parts Weekly Series™. Additionally, we’re ensuring that prestigious events like the Snowball Derby and zMAX CARS Tour are prominently featured. We are committed to enhancing the coverage and promotion of these grassroots events through robust content and marketing support.
NewsDirectory3: You mentioned a growth in interest in short track racing. What are some factors you attribute to this increase?
Ben Kennedy: It’s a combination of factors. Our partnership with FloSports has provided greater visibility for short track events, reaching a wider audience. The grassroots community is passionate, and they want to see more local racing action. Events streamed on FloRacing, which offers access to over 1,000 races each year across various formats, have made it easier for fans to engage with the sport. We’re seeing fans respond positively, which is incredibly gratifying.
NewsDirectory3: Can you share what NASCAR’s vision is moving forward in promoting grassroots racing?
Ben Kennedy: Our vision is rooted in the belief that grassroots racing serves as the foundation of the sport. We are dedicated to providing the best possible short track racing experience. This includes reinvesting in that community, giving them the platform they deserve, and supporting the growth of the next generation of racers. Our partnership with FloSports is a key part of that strategy, as it helps us amplify those efforts significantly.
NewsDirectory3: FloSports CEO Mark Floreani mentioned the value of the partnership for fans. How does this benefit NASCAR fans specifically?
Ben Kennedy: Fans will have incredible access to a plethora of events that were once harder to reach. FloRacing provides a comprehensive subscription model that gives fans the chance to watch not just regional NASCAR events but a wide array of motorsports content year-round. That means more races, more excitement, and unrivaled value for motorsports enthusiasts.
NewsDirectory3: Lastly, any final thoughts or upcoming events you’d like to highlight?
Ben Kennedy: We’re excited about this weekend’s race at Florence Motor Speedway, featuring over 50 cars, including Dale Earnhardt Jr.’s iconic No. 8 car in the South Carolina 400. It’s just one of many thrilling events we have in store. We encourage fans to dive into the action by visiting FloRacing to catch all the races lined up for this year.
NewsDirectory3: Thank you, Ben, for taking the time to share your insights on this exciting development for NASCAR and grassroots racing.
Ben Kennedy: Thank you for having me. I’m looking forward to what’s ahead!
Mark Floreani, CEO of FloSports, praised the partnership and stated it provides fans access to more significant events throughout the year. A FloRacing subscription offers great value in motorsports.
This weekend, Florence Motor Speedway will feature over 50 cars, including Dale Earnhardt Jr.’s No. 8 car in the South Carolina 400. To watch more than 1,000 races each year, visit https://floracing.com.
