NBA Hoop Nation Season 2: India Launch | Skechers Partnership
The NBA and Skechers proudly announce the launch of “Hoop Nation” Season Two in India, a docuseries that vividly captures the human spirit through inspiring basketball stories. This collaboration underscores the NBA’s commitment to growing the sport, featuring individuals who leverage basketball to conquer challenges and build strong communities across india. presented on the NBA India YouTube channel, the show highlights figures like Ishrat Akhter and Deepak P. Babu. Explore the series with original scoring from Indian hip-hop artists,enriching the narrative. Skechers’ role as the official kit partner for the ACG Jr. NBA program further cements their dedication to basketball’s growth at every level. For more news, visit News Directory 3. Discover what’s next as the NBA and Skechers continue their partnership.
NBA & Skechers Launch ”Hoop Nation” Season Two in India
the National Basketball Association (NBA) and Skechers are collaborating to launch the second season of “Hoop Nation” in India. This docuseries explores the impact of basketball and the human spirit.
The four-part series, presented by Skechers, is available on the NBA India YouTube channel. It showcases stories of individuals using basketball to overcome challenges and build community. Original music from Indian hip-hop artists enhances the storytelling.
Season Two features figures like Ishrat Akhter, a wheelchair basketball player from Baramulla, Kashmir, and Deepak P. Babu, a fan and mentor from Alappuzha, Kerala. Isabel liao from Kolkata and basketball advocate Farooque Shaikh also appear.
Rajah Chaudhry, NBA Asia head of Strategy and NBA India Country Head, said the season embodies the spirit of basketball in India.
“Hoop Nation season two embodies the spirit of basketball in India – a game that unites, inspires, and drives change,” Chaudhry said. “Skechers shares the NBA’s goal of growing basketball in India and providing fans and players across the country with more opportunities to engage with the league and the game.”
Rahul Vira, CEO of Skechers South Asia Pvt.Ltd.,emphasized the transformative power of sports.
“At Skechers, we believe in the transformative power of sport to inspire communities and drive long-term impact,” vira said. “Our continued association with the NBA through initiatives like Hoop Nation and the ACG Jr. NBA program highlights our commitment to fostering the growth of basketball in India at every level.”
Skechers also serves as the official kit partner for the ACG Jr. NBA program, a nationwide 3v3 tournament. Last year, it engaged over 4,000 youth from more than 500 schools.
what’s next
The NBA and Skechers plan to continue their partnership, expanding basketball’s reach in india through storytelling and development programs.