NBA Rights Deal: NBC Boosts Ratings, United Media Gains Control

HereS ​a breakdown⁤ of the key viewership and rights deal information from⁤ the provided ‌text:

NBA ​Opening night Viewership (2023/2024 Season‍ – ⁣NBC & Peacock):

* Rockets vs. Thunder: 5.85 million average viewers (peaked ‍at​ 7.1 million during the second overtime). This is an ​87% increase compared to the 3 million who watched on TNT⁢ sports last year. It‍ was ‍the most-watched opening night game in the early window since‍ 2010. A⁢ 95% jump over last year’s opener.
* Warriors vs. Lakers: 5.11 million average‍ viewers. This is a 76% increase compared to the Lakers-Minnesota Timberwolves game last year.

Key‌ Takeaways about the Viewership ​Increase:

* NBC taking over from TNT ⁢as a primary broadcaster appears to⁢ have considerably boosted viewership.
* The increased viewership ⁣is attributed to the league’s new 11-year, $76 billion ⁤media rights‍ deals.

NBA Rights​ Deals – International:

* ⁣ United⁢ Media (Southeast⁢ Europe): Secured rights to broadcast ⁢the‍ NBA ‌on ⁤its Sportklub ‍pay-TV channel in Croatia and Slovenia. This is a multi-year agreement.
* Previous Rights Holder (Balkans): Telekom Serbia held the rights from 2019-2023, replacing Sportklub.