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NBC and CBS Network Growth Report - News Directory 3

NBC and CBS Network Growth Report

August 26, 2025 Victoria Sterling Business
News Context
At a glance
  • Broadcast evening news ratings for the ⁤week of August ⁢18, ‍2025, showed gains for CBS and NBC, while ABC experienced declines during a week when David muir ‍was⁤...
  • For the week of August 18, 2025, CBS Evening News was the onyl evening newscast‍ to record week-to-week gains in total viewers.
  • ABC World News Tonight with David Muir, however, saw declines across all metrics during ⁣the week, coinciding with muir's absence.
Original source: adweek.com

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Evening News Ratings: ⁣CBS Gains Viewers, NBC Attracts Key Demo, ABC Declines During Muir’s Absence (Week of August⁣ 18, 2025)

Table of Contents

  • Evening News Ratings: ⁣CBS Gains Viewers, NBC Attracts Key Demo, ABC Declines During Muir’s Absence (Week of August⁣ 18, 2025)
    • Key Ratings Highlights
    • detailed Ratings breakdown
    • Impact of NFL ⁤Preseason

Broadcast evening news ratings for the ⁤week of August ⁢18, ‍2025, showed gains for CBS and NBC, while ABC experienced declines during a week when David muir ‍was⁤ absent ⁢from the anchor chair.‍ These shifts occurred amidst the backdrop of the NFL preseason impacting friday broadcasts.

What: ⁣ Weekly ratings performance of ABC, CBS, and NBC evening newscasts.Where: ⁢ National U.S. viewership.

When: Week of August 18, 2025 (data released August 26, 2025).
Why it matters: Indicates shifting audience preferences and the impact‍ of anchor presence and programming competition.
What’s next: Continued monitoring of ratings trends as the ⁤NFL season begins‍ and⁤ impacts news viewership.

Key Ratings Highlights

For the week of August 18, 2025, CBS Evening News was the onyl evening newscast‍ to record week-to-week gains in total viewers. NBC Nightly News with Tom Llamas was the sole broadcast⁤ to⁤ increase its⁤ viewership within the Adults 25-54 demographic.

ABC World News Tonight with David Muir, however, saw declines across all metrics during ⁣the week, coinciding with muir’s absence. Mary ‍Bruce and Rachel Scott co-anchored the broadcast in his place.

detailed Ratings breakdown

Despite ‍the week-to-week declines, ABC World News Tonight remained ⁣the leader in both total⁢ viewers and the 25-54 demographic. though, the drop in viewership during Muir’s absence highlights the anchor’s influence on audience engagement.

Broadcast Total Viewers (Week of Aug 18, 2025) Adults‍ 25-54 (Week of Aug 18, 2025) Week-to-Week Change (Total Viewers) Week-to-Week Change (Adults 25-54)
ABC World News Tonight with David Muir [Insert Data Here – Placeholder] [Insert Data Here – Placeholder] Decline Decline
CBS evening⁣ News [Insert Data Here – Placeholder] [Insert data Here – Placeholder] Gain No change
NBC Nightly News with Tom Llamas [Insert Data Here – Placeholder] [Insert Data Here – Placeholder] No change gain

Note: The weekly averages for CBS News and NBC News’ newscasts are based on⁤ monday through Thursday broadcasts. Friday’s (August 22, 2025) broadcasts were retitled CBS Evening Nws and NBC Nitely News, respectively, due to NFL preseason game coverage and were excluded from the weekly and season averages. ‍ Data is ‍sourced from Nielsen live-plus-same-day measurements.

Impact of NFL ⁤Preseason

The⁣ alteration of Friday broadcasts due to NFL preseason⁢ games is a recurring factor impacting evening news ratings during this time of year. ‍ The shift in programming‍ often leads to lower viewership for news broadcasts on Fridays, as audiences tune into sports coverage. The decision to exclude these broadcasts from weekly averages provides a more accurate depiction of typical performance.

The‍ ratings fluctuations this ⁤week underscore the importance ⁤of consistent anchor presence and the competitive landscape of evening news. While ABC maintains its⁢ overall lead,the dip during Muir’s absence is significant. CBS’s gains suggest a potential shift in audience attention, and NBC’s success in attracting the 25-54 demographic is a positive sign for ⁢the broadcast’s long-term appeal. The NFL preseason’s impact is a predictable

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