NBL Viewership Boosts with ESPN, Network 10 Renewals
- Australia's National Basketball League (NBL) has secured continued growth through renewed broadcast partnerships with Disney-owned ESPN and Network 10.
- ESPN will continue as a key broadcast partner,airing all 166 live NBL games of the 2025-26 season,including coverage of the Ignite Cup and 'The Blitz' pre-season tournament.This extensive...
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Australia’s National Basketball League (NBL) has secured continued growth through renewed broadcast partnerships with Disney-owned ESPN and Network 10. These agreements are strategically designed to maximize viewership and solidify the league’s position as a leading sports entertainment property.
ESPN will continue as a key broadcast partner,airing all 166 live NBL games of the 2025-26 season,including coverage of the Ignite Cup and ‘The Blitz’ pre-season tournament.This extensive coverage will be available through Foxtel, Kayo, Fetch TV in Australia, and Sky in New Zealand, leveraging existing carriage deals. Critically, the inclusion of ESPN via the disney+ streaming platform represents a significant chance to reach a broader, mainstream audience, tapping into Disney+’s established subscriber base across Australia and New Zealand.
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Network 10 will also continue its partnership, broadcasting two games each Sunday at 2:30 PM (AEDT) on Channel 10 and 4:30 PM on 10 Drama. These agreements build on successful collaborations from the previous season.
The NBL has experienced significant growth, with a 106% increase in broadcast audiences over the past three seasons and a record 55 sell-out games and over one million attendees last season. The league’s CEO, David Stevenson, attributes this success to the NBL’s evolution and increasing popularity, and anticipates continued growth with these expanded broadcast arrangements. The 2025-26 season is set to tip off on September 18th.