Neowiz Apologizes for Controversial Guild Raid in ‘Brother 2‘
On December 22, 2023, Neowiz Games issued a formal apology for a contentious decision regarding guild raids in their mobile role-playing game, ‘Brother 2.’ The apology, released via an official declaration, acknowledged that a recent policy change was implemented too hastily
, causing meaningful disruption and frustration within the game’s community.
The incident centered around adjustments made to the game’s guild raid system. Players reported that the changes negatively impacted their ability to participate in and benefit from these raids, a core component of ’Brother 2’s’ endgame content. Specific complaints included increased difficulty and altered reward structures, leading to accusations of unfairness and a pay-to-win environment.
Neowiz admitted that the changes were rolled out without sufficient testing or consideration for player feedback. The company stated that the decision was made with the intention of addressing imbalances and improving the overall raid experience,but the execution proved flawed. The apology emphasized that the company underestimated the impact the changes woudl have on the player base.
The company has pledged to revert the changes and implement a more collaborative approach to future updates. Neowiz indicated they will prioritize gathering player input and conducting thorough testing before introducing significant alterations to core gameplay mechanics. They also committed to improving dialogue with the community, providing clearer explanations for upcoming changes and actively soliciting feedback.
Community Reaction and Future Outlook
the initial response to the apology was mixed, with some players expressing relief at the rollback of the changes, while others remained skeptical about Neowiz’s commitment to long-term improvements. Many players took to online forums and social media to voice their concerns and demand greater clarity from the developers.
This incident highlights the growing importance of community engagement in the mobile gaming industry. Developers are increasingly recognizing that successful games require a strong relationship with their player base, and that ignoring player feedback can lead to significant backlash.
As of December 23, 2023, Neowiz has begun implementing the rollback of the controversial changes. the company has also announced plans to hold a series of community forums in early 2024 to discuss future development plans for ‘Brother 2’ and gather player suggestions. The long-term impact of this incident on the game’s popularity and player retention remains to be seen, but Neowiz’s willingness to acknowledge its mistake and engage with the community is a positive step towards rebuilding trust.
