The⁢ Netball Super League⁤ (NSL) has engaged Ten Toes Media to conduct a complete review of its digital channels and content strategy, following a successful 2025 season. The review aims ⁢to ⁤build on recent gains and ⁢identify opportunities for ‍continued growth ​in reach, ⁢relevance, and revenue.

2025 ⁢Season Highlights

The 2025 season saw record broadcast audiences and notable increases ‌in live ⁤attendance for the relaunched league.⁢ Social media impressions grew by 117% during the⁤ season, indicating increased fan engagement.

Scope of‍ the Review

Ten Toes Media ⁤will analyze the performance‍ of the NSL’s central digital channels, as well as‌ the social media activity of individual​ clubs and ⁣athletes. This includes ‍content created through ​the Athlete to ‌Icon program. The ⁣review will ⁤culminate in strategic recommendations for the league’s future content approach.

The review will⁢ also consider the role of entertainment, culture, and community in aligning content with the‍ NSL’s brand values​ and commercial objectives.

Strategic Goals

The NSL aims‍ to become the most competitive,​ engaging, and commercially attractive netball⁤ league globally.⁤ This strategy emphasizes a balance between elite athletic performance and cultural⁣ relevance, ‌supported ​by high-quality storytelling.