Netball Super League Content Review – Ten Toes Appointed
- The Netball Super League (NSL) has engaged Ten Toes Media to conduct a complete review of its digital channels and content strategy, following a successful 2025 season.
- The 2025 season saw record broadcast audiences and notable increases in live attendance for the relaunched league. Social media impressions grew by 117% during the season, indicating increased...
- Ten Toes Media will analyze the performance of the NSL's central digital channels, as well as the social media activity of individual clubs and athletes.
Netball Super League Commissions Digital Channel Review
The Netball Super League (NSL) has engaged Ten Toes Media to conduct a complete review of its digital channels and content strategy, following a successful 2025 season. The review aims to build on recent gains and identify opportunities for continued growth in reach, relevance, and revenue.
2025 Season Highlights
The 2025 season saw record broadcast audiences and notable increases in live attendance for the relaunched league. Social media impressions grew by 117% during the season, indicating increased fan engagement.
Scope of the Review
Ten Toes Media will analyze the performance of the NSL’s central digital channels, as well as the social media activity of individual clubs and athletes. This includes content created through the Athlete to Icon program. The review will culminate in strategic recommendations for the league’s future content approach.
The review will also consider the role of entertainment, culture, and community in aligning content with the NSL’s brand values and commercial objectives.
Strategic Goals
The NSL aims to become the most competitive, engaging, and commercially attractive netball league globally. This strategy emphasizes a balance between elite athletic performance and cultural relevance, supported by high-quality storytelling.