Netflix Partners With IMG for 2027 Women’s World Cup Coverage

Streaming platform Netflix has appointed international sports marketing agency IMG as the production partner for its live coverage of the 2027 FIFA Women’s World Cup in Brazil. Across both the 2027 and 2031 editions, the platform will be the sole broadcaster of the competition in the US and Canada, representing the streamer’s debut live soccer airing in those territories.

Production Scope for the 2027 Tournament

As part of the production agreement, IMG will support Netflix in delivering live coverage across all 64 matches of the tournament. The broadcast will feature more than 100 hours of studio programming. Coverage will be available in English and Spanish in the US, and in English and French in Canada. IMG will also support live coverage of the tournament draw, which takes place on Dec. 11. The tournament itself is scheduled to run from June 24 to July 25 next year, marking the first time a Women’s World Cup is staged in South America.

Partnership Perspectives on Global Growth

Netflix claims the tournament will represent its most ambitious sports production to date. Adam Kelly, IMG’s president, outlined the scale of the agreement regarding women’s soccer.

The FIFA Women’s World Cup is one of the fastest-growing events in global sport, showcasing the best football and captivating new audiences worldwide. As Netflix makes its live football debut, we’re excited to help bring this tournament to new and existing fans in the US and Canada. Netflix’s scale, discoverability, and storytelling, combined with IMG’s best-in-class production expertise, make this a huge moment for football and women’s sport.

Adam Kelly

Expanding Live Sports Portfolio

The agreement follows a series of recent live sports acquisitions by Netflix. In a four-year deal finalized earlier in 2026, the streamer acquired the rights to broadcast men’s national team competitions including the Gold Cup and Nations League Finals in Mexico through 2029, featuring exclusive coverage for the 2027 and 2029 editions. Previously, Netflix focused its sports strategy primarily on combat sports, broadcasting several boxing and mixed martial arts events, alongside major deals involving the NFL, WWE, and properties in baseball and tennis.