Netflix Sets Record-Breaking NFL Stream on Christmas Day
- * Overall Average: 22.9 million US viewers (down 5% from last year) * Netflix - Vikings vs.Lions: 27.5 million US viewers (most streamed NFL game in US history)...
- * Overall: 47 million+ US viewers (up 45% from last year, most watched in 15 years) * Average for five games: 5.5 million viewers (highest since 2018)...
- * Streaming is a major driver of viewership for the NFL, with Netflix setting records.
Here’s a breakdown of the key viewership data from the provided text:
NFL – Christmas Day games (2023)
* Overall Average: 22.9 million US viewers (down 5% from last year)
* Netflix – Vikings vs.Lions: 27.5 million US viewers (most streamed NFL game in US history)
* Peaked at over 30 million US viewers
* Global AMA: 30.5 million
* Halftime Show: 29 million US viewers
* 632 million+ social impressions worldwide
* Netflix – Cowboys vs. Commanders: 19.9 million US viewers
* Global AMA: 22.4 million
* Prime Video – Broncos vs.Chiefs: 21.06 million viewers (Prime Video’s largest NFL audience sence 2022)
NBA - Christmas Day games (2023)
* Overall: 47 million+ US viewers (up 45% from last year, most watched in 15 years)
* Average for five games: 5.5 million viewers (highest since 2018)
* Spurs vs. Thunder: 6.71 million US viewers (peaked at 7.4 million, most watched midday game as 2017, up 51% from last year)
* Knicks vs. Sixers: (Data incomplete in the provided text, but mentioned as an earlier game)
Key Takeaways:
* Streaming is a major driver of viewership for the NFL, with Netflix setting records.
* The NBA saw a notable increase in viewership for its Christmas day games.
* The NFL’s overall viewership was down slightly compared to the previous year, but streaming numbers were strong.