Netflix Vertical Video Strategy – TikTok Not a Threat
- * How it effectively works: Players can use the LG Magic Remote as a motion controller - no extra hardware needed.
- * "Just Dance Now" strengthens LG's position as a casual gaming platform option.
- * Netflix is exploring "vertical video" but won't compete with TikTok.
Here’s a breakdown of the key details from the text:
“Just Dance Now” is coming to LG Smart TVs:
* How it effectively works: Players can use the LG Magic Remote as a motion controller – no extra hardware needed.
* Availability: Officially launching in December, wiht a beta test starting soon (date TBA). Beta testers get 3 songs on day one,then 1 free song per day for two weeks.
* Content & Pricing: Hundreds of songs are available.Its a “free-to-play” model with limited daily access. Players can subscribe to Ubisoft for longer playtime or buy song packs.
* History: Originally launched on mobile (iOS/Android) in 2014 and Apple TV, targeting those without game consoles.It mirrors the original “Just Dance” experience on the Nintendo Wii.
LG Gaming Portal Expansion:
* “Just Dance Now” strengthens LG’s position as a casual gaming platform option.
* LG Gaming Portal already includes cloud gaming services like Xbox Game Pass and GeForce NOW.
Other News (briefly mentioned):
* Netflix is exploring “vertical video” but won’t compete with TikTok.