New Chip Flavors 2024: Summer Releases
- Summer is unofficially chip season, and Lay's and Doritos are capitalizing wiht new flavors designed to evoke warm-weather nostalgia.
- Lay's revived its "Do Us a Flavor" campaign after a seven-year hiatus, inviting fans to submit their own chip creations.
- Paula from Oklahoma created Lay's Bacon Grilled Cheese Flavored Potato Chips, inspired by her father's grilled cheese and bacon recipe. Another finalist, Lay's Valentina & Lime Flavored Potato...
Get ready to crunch! News Directory 3 reports that Lay’s and Doritos have unleashed their summer lineup of new chip flavors, designed to tantalize taste buds and evoke nostalgic bliss. Lay’s brings back its “Do Us a Flavor” contest, presenting Bacon Grilled Cheese, Valentina Lime, and Korean Fried Chicken as finalists. Doritos joins the party with the introduction of Tangy Ketchup and Hot Mustard. These summer releases promise to elevate your snacking experience. We’ve assessed the current slate of chips,so you don’t have to. Discover what’s next and where to find these exciting new flavors!
Lay’s, Doritos Roll Out New Chip Flavors for Summer
updated June 09, 2025
Summer is unofficially chip season, and Lay’s and Doritos are capitalizing wiht new flavors designed to evoke warm-weather nostalgia. Several new chip flavors are hitting store shelves.
Lay’s revived its “Do Us a Flavor” campaign after a seven-year hiatus, inviting fans to submit their own chip creations. The brand received more than 700,000 submissions and narrowed the field to three finalists, now available in stores. The fan-favourite will win $1 million.

Paula from Oklahoma created Lay’s Bacon Grilled Cheese Flavored Potato Chips, inspired by her father’s grilled cheese and bacon recipe. Another finalist, Lay’s Valentina & Lime Flavored Potato Chips, comes from Araceli of California. Her flavor is based on her childhood snack of Lay’s chips with Valentina hot sauce and lime.

Neelia from Virginia rounds out the Lay’s finalists with Lay’s Wavy Korean-Style Fried Chicken Flavored Potato Chips. This “swicy” (sweet and spicy) chip draws inspiration from Korean cuisine.

Doritos is also joining the summer flavor fun with two new additions: Doritos Tangy Ketchup and Doritos Hot Mustard.

What’s next
Consumers can find these new chip flavors in major retailers nationwide throughout the summer. Chip enthusiasts are encouraged to try all the new chip flavors and vote for their favorite in the Lay’s “Do Us a Flavor” contest.
