New Digital Platform Connects Buyers with Health & Well-being Products
Prixz Launches Retail Media Platform to Transform Health Advertising in Mexico
Table of Contents
- Prixz Launches Retail Media Platform to Transform Health Advertising in Mexico
- Advanced Technology Drives Segmentation and Measurement
- Exclusive Audiences Based on Purchase Behavior
- Digital Change in Mexican Pharmaceutical Sector
- Prixz Retail Media Platform: Transforming Health Advertising in Mexico – Q&A
- What is the Prixz Retail Media Platform?
- What is the goal of the prixz Retail Media Platform?
- What technology drives the platform’s functionalities?
- What are the key benefits for brands using the Prixz platform?
- What kind of data and audience segments are available for targeting?
- How does Prixz’s platform stand out in the Mexican market?
- What is Prixz’s current market position?
- What is the importance of the collaboration between Prixz and Adsmovil?
- What is the average order value on Prixz?
- Where do most of Prixz’s sales originate?
- What is the current and projected growth for digital advertising in the Mexican pharmaceutical market?
- How does Prixz elevate the value for brands advertising on its platform?
MEXICO CITY – Prixz, a leading digital pharmacy in Mexico, has unveiled its Retail Media Platform, developed in collaboration with Adsmovil. The platform aims to revolutionize digital advertising within the health, beauty, and wellness sectors.
The new platform enables brands, laboratories, and advertisers to execute highly targeted digital campaigns, leveraging proprietary data and qualified audiences demonstrating a strong intent to purchase.
Advanced Technology Drives Segmentation and Measurement
Utilizing Adsmovil’s full-stack technology, Prixz integrates advanced functionalities for segmentation, activation, and real-time measurement. This makes Prixz the first e-pharmacy in Mexico to offer a retail media platform.
Prixz processes more than 3,500 orders daily, boasting nationwide coverage and its own logistics network. The company experienced growth exceeding 1,000% between 2020 and 2024. This positions Prixz as a valuable digital environment for brands seeking to connect with consumers at crucial points in their purchasing journey. Currently, 76% of Prixz’s sales originate from its website, with the remaining 24% coming from its mobile application. The average order value is 1,350 pesos, with an average of 2.9 products per order.
“This platform marks a turning point in pharmaceutical e-commerce,” said Sergio Pérez, CEO and co-founder of Prixz. “Thanks to Adsmovil’s technology, we offer brands an smart, measurable, and actionable advertising environment centered around the user, in addition to attracting new buyers with offsite campaigns.”
Exclusive Audiences Based on Purchase Behavior
Prixz is offering exclusive audiences for activation in programmatic campaigns outside of its own ecosystem. This allows brands to refine their advertising strategies with precise segmentations. Key audiences include:
- Active users in categories such as supplements,dermocosmetics,and women’s health.
- Patients with monthly repurchase habits, with or without a prescription.
- New digital buyers in the health and wellness space.
- Specific demographic segments, such as women aged 25-45 and users located in Mexico City, the State of Mexico, Jalisco, and Quintana Roo.
Alberto Pardo, Founder and CEO of Adsmovil, stated, “Prixz possesses the most valuable assets in the new advertising model: proprietary data, relevant context, and an audience with genuine purchase intent. Our technology allows them to elevate that value and translate it into specific results for brands.”
Digital Change in Mexican Pharmaceutical Sector
Currently, digital channels account for 4.1% of the pharmaceutical market in Mexico. Though, projections estimate this figure will reach 16.3% by 2028. The collaboration between Prixz and Adsmovil aims to redefine how health and wellness brands connect with their target audiences through data and technology-driven advertising solutions.
Prixz Retail Media Platform: Transforming Health Advertising in Mexico – Q&A
Here’s a complete look at Prixz’s new platform,designed to revolutionize digital advertising within the health,beauty,and wellness sectors in Mexico,presented in an informative Q&A format.
What is the Prixz Retail Media Platform?
The Prixz Retail Media Platform is a new digital advertising platform launched by Prixz, a leading digital pharmacy in Mexico, in collaboration with Adsmovil. It’s designed to help brands, laboratories, and advertisers in the health, beauty, and wellness sectors run highly targeted digital campaigns.
What is the goal of the prixz Retail Media Platform?
The platform aims to revolutionize digital advertising and transform how health and wellness brands connect with their target audiences by leveraging data and technology-driven advertising solutions.
What technology drives the platform’s functionalities?
The platform utilizes Adsmovil’s full-stack technology, integrating advanced functionalities for:
Segmentation
Activation
Real-time measurement
this makes Prixz the first e-pharmacy in Mexico to offer such a retail media platform.
What are the key benefits for brands using the Prixz platform?
Brands can benefit from:
Highly Targeted Campaigns: Reach specific audiences based on purchase intent and behavior.
Proprietary Data: Leverage Prixz’s unique data to refine advertising strategies.
Qualified Audiences: Connect with users demonstrating a strong intent to purchase health and wellness products.
Measurable Results: Gain insights into campaign performance through real-time measurement.
What kind of data and audience segments are available for targeting?
Prixz provides access to exclusive audience segments for programmatic campaigns, including:
Active users in categories like supplements, dermocosmetics, and women’s health.
Patients with monthly repurchase habits, with or without a prescription.
New digital buyers in the health and wellness space.
* Specific demographic segments, such as women aged 25-45, and users in major Mexican cities and states (Mexico City, State of Mexico, Jalisco, and Quintana Roo).
How does Prixz’s platform stand out in the Mexican market?
As the first e-pharmacy in Mexico with a retail media platform, Prixz offers a unique advantage by combining e-commerce data with advanced advertising technology. The platform’s specific offerings and data insights differentiate it from other advertising options.
What is Prixz’s current market position?
Prixz currently processes over 3,500 orders daily and boasts nationwide coverage with its own logistics network. The company achieved growth exceeding 1,000% between 2020 and 2024, solidifying its position as a valuable digital habitat for brands.
What is the importance of the collaboration between Prixz and Adsmovil?
This collaboration merges Prixz’s valuable customer data and purchase intent with Adsmovil’s cutting-edge technology. This empowers brands with smart, measurable, and actionable advertising solutions, aimed to improve reach and conversion.
What is the average order value on Prixz?
The average order value on Prixz is 1,350 pesos, with an average of 2.9 products per order.
Where do most of Prixz’s sales originate?
Currently, 76% of Prixz’s sales originate from its website, with the remaining 24% coming from its mobile request.
What is the current and projected growth for digital advertising in the Mexican pharmaceutical market?
Currently, digital channels account for 4.1% of the pharmaceutical market in Mexico. Projections estimate this figure will reach 16.3% by 2028.
How does Prixz elevate the value for brands advertising on its platform?
Prixz is offering exclusive audiences for activation in programmatic campaigns outside of its own ecosystem.
Alberto Pardo, Founder and CEO of Adsmovil, stated that Prixz possesses the most valuable assets in the new advertising model through proprietary data, relevant context, and an audience with genuine purchase intent.
here is a summary of the key features and benefits of the Prixz Retail media Platform for advertisers:
| Feature | Benefit |
|---|---|
| Targeted Advertising | Reach specific user groups based on interests and purchasing habits. |
| Proprietary Data | Gain insights from a rich source of first-party data. |
| Advanced Segmentation | Create accurate advertising segments. |
| Real-time Measurement | Analyze campaign performance. |
| Exclusive Audiences | Target specific population segments and purchasers. |
| Purchase Intent | Connect with users having a genuine purchase intent. |