MLS ⁤and New Era Caps⁣ Announce Official Partnership

‍ Updated June 06, ⁢2025

Major League Soccer (MLS) has⁤ teamed up with New Era Cap, making the sports and lifestyle brand the official on-field cap provider. The agreement ⁣grants⁤ New Era the rights ⁣to produce and⁤ distribute headwear and other products for all ⁢30 ⁤MLS clubs.

The partnership arrives as North America‍ prepares to host major international soccer events, including the FIFA World Cup ⁤2026. Both MLS and New Era aim to capitalize ‍on the sport’s growing⁣ popularity in the United States and⁣ Canada.

The collaboration promises new merchandise and ⁢experiences for fans, deepening their⁣ connection to the league⁤ and its players. New Era and⁤ MLS have previously collaborated on branded items, and this ⁢new arrangement expands the⁣ possibilities.

“With soccer’s⁢ rapid rise in the U.S., this partnership aims to accelerate the‍ sport’s momentum ⁣and bring added attention to the outstanding talent and⁢ unique ⁣experiences that MLS clubs are ⁣delivering⁢ every single match,” said Tim Shanahan,⁤ Senior Director of Licensed Products ⁣at New Era Cap.

“We are currently in one of the most exciting chapters in the history of our⁣ sport, and we⁢ are proud to welcome New Era Cap ‍as the official on-field cap ‍provider of ⁤MLS,” said Rachel Hoagland, MLS SVP, Consumer Products.

What’s next

Fans can anticipate new styles this summer, including collections tied to the MLS All-Star Game and MLS Cup Final. New ⁢Era will also introduce more MLS headwear and ⁣daily wear items.