New EU Food Labeling Rules for Honey and Jam Post-Brexit
- A new European Union law is updating the marketing regulations for honey and jam.
- The new EU legislation restores the legal designation of "jam" for Austrian products sold within the European Union.
- Beyond the changes to jam, the law introduces new updates for the marketing of honey.
A new European Union law is updating the marketing regulations for honey and jam. According to reporting by Kurier on June 7, 2026, the legislation allows Austrian jam to be labeled as “jam” within the EU again, resolving a naming restriction that emerged following Brexit.
Why is Austrian jam labeling changing?
The new EU legislation restores the legal designation of “jam” for Austrian products sold within the European Union. This change addresses a specific terminology issue that occurred in the wake of Brexit, which had previously limited how these products could be named in the EU market.
What changes are being made to honey marketing?
Beyond the changes to jam, the law introduces new updates for the marketing of honey. According to Kurier, the legislation brings “innovations” to how honey is marketed, updating the standards for the product’s commercial presentation within the bloc.