New Products: Dietline Integrated Advertising Agencies Sought
[Brand] Seeks Agency for New Diet Product Launch Campaign
Table of Contents
- [Brand] Seeks Agency for New Diet Product Launch Campaign
- Diet Product Launch Campaign: Your Questions Answered
- What is Co., Ltd. Doing?
- What Are the New Products?
- Who is the Target Audience for This Campaign?
- What are the Campaign Goals?
- When Does the Campaign Take Place?
- Where Will This Campaign Be Advertised?
- What Are the Key Dates?
- What are the Agency Requirements?
- What’s the Budget?
- What Creative Style are They Looking For?
- What About Product Release and Production?
- Are There Any Other Opportunities?
- Summary Table
*** Co., Ltd., an inner beauty adn lifestyle healthcare brand, is seeking an advertising agency to spearhead the launch campaign for its two new diet product lines.The company issued a request for proposal (RFP) on April 28, 2025, with a submission deadline of May 12.
Project Overview
The campaign aims to promote the new products, targeting women aged 20-39 who are interested in pre- and post-exercise nutrition. The goal is to drive short-term sales and cultivate brand loyalty,capitalizing on the increased interest in dieting during the June-August period.
New Products
The new product line features two distinct offerings:
- [New Products 1]: A jelly-type snack positioned as a convenient and flavorful pre-run treat. It emphasizes satiety,low calorie count,and portability.
- [New Products 2]: A stick-type supplement designed for post-meal consumption. It aims to prevent blood sugar spikes and promote fat reduction, described as an ”ampk switch on” for both body and mind.
Campaign Scope
The campaign is expected to encompass both brand awareness and direct sales conversion efforts across multiple platforms, including:
- Meta (Facebook and Instagram)
- Naver (search, shopping search, and display ads)
- Google (GDN and YouTube ads)
- Other recommended media, such as TikTok and kakao Moment
Agency Requirements
The selected agency will be responsible for strategic planning, media mix proposals, campaign operation and optimization, and weekly reporting with actionable insights. Creative production is optional but welcomed. Proposals should include:
- Company introduction and performance history
- Experience in the diet and inner beauty product sector
- Marketing strategies for each phase of a new product launch
- Detailed execution plan and key performance indicators (kpis) for each channel
- Targeting strategy and messaging proposals
- Performance projections and expected results
- Operating process and reporting system
- (optional) Creative production proposal and separate quotation
budget and Timeline
The campaign is slated to run from June 2025 to December 2025, with a total budget of 200 million won (excluding VAT). Key dates include:
- RFP Delivery: April 28, 2025
- Proposal Submission Deadline: May 12, 2025, 3:00 PM
- review Results Notification: May 13, 2025
- Presentation Schedule: May 15-16, 2025
- Final Agency Selection: May 20, 2025
- Campaign Launch: Early June 2025
Submission Details
Interested agencies should submit a PDF file containing their proposal, along with an optional portfolio. The company expresses a preference for trendy and emotionally resonant creative styles, particularly those appealing to Generation Z.
Additional Data
The company is also interested in exploring brand collaborations, influencer marketing, and long-term partnership opportunities based on campaign performance. The new products are scheduled for release on May 26. Product production is scheduled for May 13 ([New Products 1]) and May 20 ([New Products 2]), with product photography planned for May 22-23.
Diet Product Launch Campaign: Your Questions Answered
hear’s a breakdown of the upcoming campaign for the new diet products from Co., Ltd., addressing common questions you might have.
What is Co., Ltd. Doing?
Co., Ltd., an inner beauty and lifestyle healthcare brand, is launching a campaign to promote two new diet product lines. To kick things off, they’re seeking an advertising agency to help with the launch.
What Are the New Products?
The new product line features two distinct offerings:
[New Products 1]: A jelly-type snack designed to be a convenient and tasty pre-run treat. It’s focused on keeping you feeling full, being low in calories, and being easy to take with you.
[New Products 2]: A stick-type supplement created for after meals. It aims to help prevent blood sugar spikes and support fat reduction. It’s described as an ”ampk switch on” for both body and mind.
Who is the Target Audience for This Campaign?
The campaign will target women aged 20-39 who are interested in pre- and post-exercise nutrition.
What are the Campaign Goals?
The main goals are to:
Drive short-term sales of the new products.
Build brand loyalty.
The campaign will capitalize on the increased interest in dieting during the June-August period.
When Does the Campaign Take Place?
The campaign is scheduled to run from June 2025 to December 2025.
Where Will This Campaign Be Advertised?
The campaign will use multiple platforms, including:
Meta (facebook and Instagram)
Naver (search, shopping search, and display ads)
Google (GDN and YouTube ads)
Other recommended platforms, such as TikTok and Kakao Moment.
What Are the Key Dates?
Here’s a quick look at the critically important dates to keep in mind:
RFP Delivery: April 28, 2025
Proposal Submission Deadline: May 12, 2025, 3:00 PM
Review Results Notification: May 13, 2025
Presentation Schedule: May 15-16, 2025
Final Agency Selection: May 20, 2025
Campaign Launch: Early June 2025
What are the Agency Requirements?
The selected agency will be responsible for:
Strategic planning
Media mix proposals
Campaign operation and optimization
Weekly reporting with actionable insights.
Creative production is optional but welcomed.
Their proposal should include:
Company introduction and performance history
Experience in the diet and inner beauty product sector
Marketing strategies for each phase of a new product launch
Detailed execution plan and key performance indicators (KPIs) for each channel
Targeting strategy and messaging proposals
Performance projections and expected results
Operating process and reporting system
(optional) Creative production proposal and separate quotation
What’s the Budget?
The total budget for the campaign is 200 million won (excluding VAT).
What Creative Style are They Looking For?
The company is looking for trendy and emotionally resonant creative styles, especially those that appeal to generation Z.
What About Product Release and Production?
Product Release: May 26
Product Production: May 13 ([New Products 1]) and May 20 ([new Products 2])
Product Photography: May 22-23
Are There Any Other Opportunities?
The company is also interested in exploring:
Brand collaborations
Influencer marketing
Long-term partnership opportunities based on campaign performance.
Summary Table
| Feature | Details |
| ——————– | ———————————————————————————————————- |
| Brand | * Co., Ltd. |
| Products | New diet product lines (jelly snack and stick supplement) |
| Target Audience | Women aged 20-39 interested in pre- and post-exercise nutrition |
| Campaign Goals | Drive short-term sales, cultivate brand loyalty |
| Campaign Period | June 2025 – December 2025 |
| Budget | 200 million won (excluding VAT) |
| Key Dates | RFP Delivery: april 28, 2025; Submission Deadline: May 12, 2025; launch: Early June 2025 |
| Platforms | meta, Naver, Google, TikTok, Kakao Moment |
| Agency Focus | Strategic planning, media mix, campaign optimization, reporting |
| Creative Style | Trendy and emotionally resonant, appealing to Gen Z |
| Additional notes | Exploring collaborations, influencer marketing and long-term partnerships based on campaign performance. |