New Retailers Expanding Google’s Commerce Media Suite
- Google is enhancing its Commerce Media Suite, enabling brands to utilize first-party retailer data for targeted advertising through Display & Video 360.This allows brands to reach consumers demonstrating...
- Several retailers are now sharing thier audience data within Display & Video 360, providing brands with access to valuable consumer insights.
- The sharing of thes commerce audiences is currently facilitated through LiveRamp.
Google Expands commerce Media Suite with Retailer Data Sharing
Google is enhancing its Commerce Media Suite, enabling brands to utilize first-party retailer data for targeted advertising through Display & Video 360.This allows brands to reach consumers demonstrating purchase intent across various platforms. For retailers, teh integration with Google’s AI-powered platform aims to generate new revenue streams and improve media business profitability.
Retailer Participation and Audience Insights
Several retailers are now sharing thier audience data within Display & Video 360, providing brands with access to valuable consumer insights. currently, best Buy is offering data focused on consumers interested in electronics and related products. Shipt is also participating, providing insights into shoppers seeking fresh foods, household essentials, and beauty products from various stores.
Data Sharing and Future Expansion
The sharing of thes commerce audiences is currently facilitated through LiveRamp. Google has indicated that additional data partners will be added in the future. Retailers and brands interested in participating in this beta program can contact their Google account teams for more details.