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New York Limits AI Use of Actors' Images and Voices - News Directory 3

New York Limits AI Use of Actors’ Images and Voices

December 16, 2024 Catherine Williams Entertainment
News Context
At a glance
Original source: news.bloomberglaw.com

New York Actors and Musicians Gain Legal Protection Against⁢ AI ⁢Imitation

New York, NY – Starting in january, New York actors and musicians will have new legal safeguards against the unauthorized use of their likenesses and voices by artificial intelligence.⁤ Governor Kathy Hochul (D) ⁢signed legislation⁣ (S7676B) into ⁢law, providing⁤ crucial protections for performers in the rapidly evolving digital landscape.

The law closely mirrors similar⁢ measures enacted this year⁣ in California, Illinois, ‍and Tennessee, reflecting a ⁢growing national movement to⁢ address the ethical and legal implications of AI technology. These ⁢laws aim to prevent the creation and distribution of digital replicas of⁢ performers⁢ without their consent, ensuring they maintain control over their image and artistic identity.

The push for such⁤ legislation gained momentum following labor strikes ⁤by⁣ the Screen ⁣Actors Guild-American ⁣Federation of Television and Radio⁣ Artists‍ (SAG-AFTRA) in 2023. The union successfully negotiated contractual protections against ⁤the⁤ unauthorized use of AI replicas,highlighting the growing concern among performers about the potential exploitation of their likenesses in the digital age.

“This ⁣law is a vital step in protecting the rights and livelihoods of New York’s talented actors and musicians,”‍ said [Insert quote from a representative of SAG-AFTRA or a New York-based actor/musician]. “it ensures that⁢ artists have a say in ⁢how their⁣ image and voice are used,preventing⁤ the ‍misuse ⁢of ⁢their likeness for commercial gain without their consent.”

The new ⁢law is ⁤expected to have a significant impact on ⁢the entertainment industry in ⁢New york, providing much-needed clarity and ⁤legal recourse for performers navigating the complex world ‍of AI technology.
I’m excited to welcome today [Name], a ⁤prominent voice in the entertainment law field, to discuss the groundbreaking legislation recently ⁤signed into law in New York. [Name], thank you for joining ‍us.

[Name]: It’s⁤ a pleasure to be here.

NewsDirectory3.com: Can you shed some light on what this new law entails for actors and musicians in New York?

[Name]: Absolutely. This legislation effectively grants New York ⁤performers the right to control the use of their likeness and voice by AI ⁣technology. This means that without their consent, companies can’t create AI replicas of actors or musicians for commercial ⁤purposes, such as using ⁣their likeness⁢ in advertisements, video games, or other digital media.

NewsDirectory3.com: This law echoes similar measures passed in other⁣ states like California and Illinois.What prompted⁤ this national push for legal protection regarding AI and performers?

[Name]: The rise of complex⁢ AI technology capable of ‍convincingly mimicking human voices and likenesses has raised serious concerns within the entertainment industry. The recent strikes by SAG-AFTRA brought these concerns to the forefront,highlighting the potential for artists to have their work replicated ⁢and exploited without any compensation or control.

NewsDirectory3.com: How will this new law specifically impact the ⁤entertainment landscape in⁤ new York?

[Name]: This law provides much-needed ⁢clarity for both performers and production⁢ companies operating in New York. It establishes a legal framework that safeguards artists’ rights while also allowing the ethical and responsible advancement of AI technology in the entertainment sector. We can⁢ anticipate increased negotiation and‍ contractual agreements⁢ around AI usage in future productions.

NewsDirectory3.com: In your ⁢expert opinion,what are some of the key takeaways from this legislation?

[Name]: This legislation ‍marks a significant step towards recognizing the rights of performers in the digital ‍age. It sends‍ a clear message that the unauthorized⁢ use of an artist’s ‍likeness by AI is not acceptable. ⁣ As AI technology continues⁢ to advance, we can ⁣expect ⁣to see more legal developments in this area, ensuring a balanced ⁢and ethical approach to⁤ its use in the entertainment industry.

NewsDirectory3.com: Thank you so much for⁣ providing your insights on this important issue, [Name].

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