NFL Adds Jameson as Partner for Dublin Debut
- * NFL in Dublin: The NFL is holding its first regular season game in Ireland, featuring the Pittsburgh steelers vs.
HereS a breakdown of the key information from the provided text:
* NFL in Dublin: The NFL is holding its first regular season game in Ireland, featuring the Pittsburgh steelers vs. Minnesota Vikings at Croke Park on September 28th.
* Jameson Partnership: The NFL has partnered with Irish whiskey brand Jameson for commercial activations around the game.
* Jameson Activations: These include:
* Branding at the NFL Commissioner Live event.
* Fan engagement at the Jameson Distillery Bow Street.
* Branded bar areas at Croke Park.
* Signature Jameson cocktails in premium hospitality areas.
* Jameson’s Existing US Presence: Jameson is already the official whiskey of Major League Soccer in the US.
* NFL Expansion in Ireland: The NFL is actively working to grow its presence in the Irish market through partnerships with:
* Fanatics (e-commerce and merchandise)
* Virgin media (free-to-air broadcast rights for future games)