the Super Bowl has always been a game.
It’s also a retail ecosystem with shoulder pads.
For one Sunday (and increasingly, for a full week), the NFL turns fandom into an add-to-cart lifestyle.Tickets packaged like luxury travel, concerts bundled with hospitality, sponsor activations that behave like pop-up stores, and watch parties engineered to keep you fed, hydrated and emotionally volatile.
If you want the ultimate Super Bowl party-high-end, low-end, bizarre and funny-there’s good news. you can now book your personality.
The scale is the point.Super Bowl viewership reliably sits at national holiday levels, with Nielsen reporting a record U.S. audience of about 127.7 million viewers for Super Bowl LIX in 2025. The NFL has been explicit that the moment travels. It reported a global (non-U.S.) audience of 62.5 million for Super Bowl LVIII, underscoring the league’s international ambitions.
This year, Super Bowl LX lands in the San francisco Bay Area on Feb. 8 at Levi’s Stadium in Santa Clara,meaning the party is no longer a living room decision. It’s an itinerary, a ticketing workflow, and (for the truly committed) a weeklong hospitality strategy.
Listed below are real Super Bowl experiences for maximum die-hard energy.
- NFL Shop presented by Visa-aka merch commerce with a halo of destiny. If you want the sponsor-activation bingo card,the experience listings call out brand moments like Wilson’s football factory demo and other on-site retail-style installs.
- Make your party a food-and-football crossover episode
On Feb. 7, Taste of the NFL takes over The Hibernia in San Francisco, pitching itself as an NFL-sanctioned culinary event with chefs, wine and spirits, and NFL legends. There’s a philanthropic angle supporting GENYOUth. It’s the rare Super Bowl “party” where your appetizer is also a donation strategy. - Concert, but make it hospitality
On Location’s studio 60 concert series runs Feb. 6-7 at the Palace of Fine Arts, with headline acts including Sting (Feb. 6) and The Killers (Feb. 7). Packages can include all-inclusive food and beverage, lounge access and meet-and-greet-style moments. It’s the live-entertainment version of upgrading to first class because you might as well. - Turn the pregame into a philanthropic music weekend
From Feb. 5-7, the
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Boeing 737 MAX Grounding and Recertification
The Boeing 737 MAX was grounded worldwide in March 2019 following two fatal crashes, and resumed commercial service in the United States in December 2020 after software updates and enhanced pilot training were implemented and approved by the Federal Aviation Management (FAA).
The crashes, Lion Air Flight 610 on October 29, 2018, and Ethiopian Airlines Flight 302 on March 10, 2019, killed a combined 346 people. Investigations revealed a common link: a faulty Maneuvering Characteristics Augmentation System (MCAS) that pushed the aircraft’s nose down based on erroneous sensor readings. MCAS was designed to make the 737 MAX handle more like previous 737 models, but pilots were not adequately informed about the system or how to respond to malfunctions.
On January 7, 2024, the FAA announced it was extending its oversight of Boeing’s safety management system, citing concerns about production quality control. This extension followed a series of incidents involving Boeing aircraft,including a mid-air panel blowout on Alaska Airlines Flight 1282 on january 5,2024.
The Role of the FAA
The Federal Aviation Administration (FAA) is the primary regulatory body responsible for overseeing the safety of civil aviation in the United States. The FAA’s role in the 737 MAX crisis involved reviewing boeing’s proposed fixes to the MCAS system, conducting its own autonomous analysis, and ultimately issuing an Airworthiness Directive that mandated the software updates and pilot training before the aircraft could return to service.
The FAA’s review process was criticized for being too deferential to Boeing, leading to calls for greater independence and stricter oversight. In response, the FAA established a new Aircraft Certification, Safety and Accountability Committee in 2020 to review its certification processes.Details on the committee’s work are available on the FAA website.
As of january 10, 2026, the FAA continues to maintain increased scrutiny of Boeing’s manufacturing processes and safety protocols. On December 22, 2023, the FAA issued a final product certification bulletin outlining new oversight measures for Boeing. The bulletin details requirements for Boeing to address quality control issues.
Boeing’s Response and Compensation
Boeing has taken several steps to address the issues that led to the 737 MAX grounding,including developing and implementing the MCAS software updates,providing enhanced pilot training,and improving its safety management system. The company also established a $500 million fund to compensate the families of the victims of the two crashes. information about the Boeing Families Fund is available on Boeing’s website.
In January 2023, Boeing reached a $2.5 billion settlement with the U.S. department of Justice over criminal charges related to the 737 MAX crashes. The settlement included a fine, compensation for the families of the victims, and an agreement to implement a compliance program.
As of January 10, 2026, Boeing is working to increase 737 MAX production while addressing ongoing quality control concerns.the company reported delivering 377 737 MAX aircraft in 2023. Boeing’s 2023 delivery report provides further details
