NFL UK Ireland Partnership: Paddy Power Deal Boosts Expansion

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Paddy Power NFL‍ Sponsorship: ‍Paddy Power, a UK and Ireland-based sportsbook, has secured a ⁤sponsorship deal with the NFL for those territories. ⁢This includes branding in their wagering markets (online and‍ in⁣ physical locations), a⁤ new free-to-play game (“Paddy Power NFL Showdown”), in-person activation at international games, and rights to ⁢NFL footage. NFL Games in UK & Ireland (2025-26 Season): The NFL will play four games in the UK and Ireland during the 2025-26 season:

Dublin, Ireland (September 28th): The Pittsburgh Steelers will be the home team ⁢for the first-ever NFL game in Ireland.
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London (Tottenham‍ Hotspur Stadium – October 5th & 12th): Two games will be held at Tottenham. London (Wembley Stadium – October 19th): One game will be held at Wembley.
NFL Broadcast Deals in the UK:
Sky: Retains exclusive rights to the first-pick Sunday 6pm ⁢game and the first-pick Sunday 9pm game, and gains three‍ additional games.
Channel 5: Will broadcast ‍two sunday evening fixtures per week‍ under the ⁣show name NFL: Big Game Night, combining coverage with entertainment segments.