NHK Secures 2026 Milan Cortina Paralympics Rights in Japan
NHK to Broadcast Milano Cortina 2026 Paralympic Winter Games
NHK, Japan’s public broadcaster, has secured the broadcast rights for the Milano Cortina 2026 Paralympic Winter Games.
Key Highlights:
* Complete Coverage: action will be shown across NHK’s free linear channels, digital platforms, adn audio services.
* Partnership Importance: Andrea Varnier,CEO of Milano Cortina 2026,emphasized NHK’s long-standing commitment to Paralympic athletes and thier ability to deliver high-quality coverage.
* Event Details: Up to 665 athletes from around 50 countries will compete for 79 medals in six Para winter sports. The games also mark significant anniversaries – 50 years since the first Paralympic Winter Games and 20 years since Torino 2006.
* NHK’s Paralympic History: This deal extends NHK’s coverage of the Paralympics dating back to Tokyo 1964, including previous agreements for PyeongChang 2018, Tokyo 2020, Beijing 2022, and Paris 2024.
* Strong viewership: The Paris 2024 Paralympics attracted a cumulative audience of 351.62 million in Japan, with 595.01 million hours viewed.
* Japan’s Performance: Japan finished ninth at the Beijing 2022 Winter Paralympics, winning seven medals (four gold).
* Broader Rights portfolio: NHK is also part of a Japan Consortium holding rights to the Olympic Games through 2032, alongside NTV, TV asahi, Fuji TV, TBS, and TV Tokyo.
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