NHL Extends Enterprise Partnership
- * Partnership Renewal: The National hockey League (NHL) adn the NHL Players Association (NHLPA) have renewed their partnership with Enterprise car rental.
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* Partnership Renewal: The National hockey League (NHL) adn the NHL Players Association (NHLPA) have renewed their partnership with Enterprise car rental.
* Exclusive Rights: Enterprise will remain the exclusive official car rental partner of the NHL and NHLPA.
* Brand Visibility: Enterprise will maintain brand visibility across NHL platforms including linear, digital, and social channels, in-arena advertising (dasher boards), and broadcast integrations (TNT, ESPN, Rogers).
* Expanded Rights: Enterprise also retains non-exclusive partnership rights for its used vehicle sales, car sharing, and ride-sharing services.
* Long-standing relationship: The partnership began before the 2009-10 season and was last extended in October 2023.
* Event Activation: Enterprise will continue to activate around major NHL events like the Winter Classic, All-Star Game, Stadium Series, and Stanley Cup Playoffs.
* Recent NHL Deals: Other NHL teams (Columbus Blue Jackets, minnesota Wild, New York Islanders) have recently announced new deals as well.