NHL Partners Corpay to Support International Business
- * Agreement: Corpay is now the official foreign exchange provider of the NHL in a multi-year deal.
- * Focus on Sports: Corpay is actively investing in sports sponsorships to grow its brand.
Here’s a breakdown of the key details from the article:
Corpay & NHL Partnership:
* Agreement: Corpay is now the official foreign exchange provider of the NHL in a multi-year deal.
* Services: Corpay will provide international payment services adn currency risk management too the NHL,its 32 teams,and partners. This aims to streamline operations and reduce losses from currency fluctuations.
* Sponsorship Elements:
* Corpay branding on digitally enhanced dashboards during NHL broadcasts.
* In-arena branding at major NHL events (Heritage Classic, Stadium Series, Winter Classic).
* Activation around these events via NHL’s digital and social media.
Corpay’s Broader Sponsorship Strategy:
* Focus on Sports: Corpay is actively investing in sports sponsorships to grow its brand.
* Soccer Dominance: A significant portion of their sponsorships are in soccer, including deals with:
* Real Madrid
* West Ham United
* Manchester City
* Everton
* AC Monza
* Atlanta United (through Fleetcor brand)
* Major League Soccer (MLS)
* Diversification: Corpay also sponsors organizations in other sports:
* Ultimate Fighting Championship (UFC)
* World Triathlon
* LIV Golf
* World Athletics
* World Aquatics
* SailGP