Nick Lutsko ‘Reset’ Music Video Premiere & Exclusive Interview
- after stepping back from social media adn continuous content creation, Nick Lutsko channeled his experiences into Ends, his first non-comedy album since 2019's Swords.
- How did Nick Lutsko inspire so many artists to contribute to this project?
- "Are you okay?" is the question some fans might ask upon hearing "Reset" and Ends.
Nick Lutsko Unveils “reset” Music video: A Creative reflection
Table of Contents
- Nick Lutsko Unveils “reset” Music video: A Creative reflection
- The Evolution of a Music Video: A Creative Deep Dive
- Nick Lutsko’s Journey: From Twitter to Fatherhood and Musical evolution
- Nick Lutsko’s “Reset”: A Deep Dive into the New Music Video and album Release Strategy
- Nick Lutsko: Navigating discontent,Finding Optimism,and the Power of Music
- The Evolution of a Music Video: A Creative Deep Dive
- Nick Lutsko’s Journey: From Twitter to Fatherhood and Musical evolution
after stepping back from social media adn continuous content creation, Nick Lutsko channeled his experiences into Ends, his first non-comedy album since 2019’s Swords. Lutsko has been sharing new tracks and accompanying videos monthly with his Patreon supporters. Now, he’s releasing “Reset,” and here’s an exclusive first look at the video, a collaborative effort featuring over 20 animators.
How did Nick Lutsko inspire so many artists to contribute to this project? And how does it mirror his journey as an artist and online personality? Years after discussing his comedic songs, he delves into the serious themes of “Reset” and ends. He discusses the album’s concepts, his need to create non-comedy music, navigating the current social media landscape, and how fatherhood has influenced his work.
Is Nick lutsko Okay? Exploring the Themes of “Reset” and Ends
“Are you okay?” is the question some fans might ask upon hearing “Reset” and Ends.
Nick Lutsko: laughs “Yeah.Yeah, I’m great. What’s funny is I feel like this record is quiet a bit more optimistic than the previous record of non-com songs, Swords. But I definitely can empathize and understand how someone coming from just the comedy stuff to this can get a major sense of like, “Wait, what am I listening to and who is this?” But yeah, I’m fine.”
Even in past works, there’s been “an underbelly of discontent with the status quo.”
while Lutsko describes the album as hopeful, it addresses personal struggles. The synopsis for “Reset” explores “the push-pull of creation, the potential of triumph and pressure to change.” The video depicts Lutsko being pursued by his creations, a recurring theme in Ends, highlighting the challenge of maintaining success.
Lutsko: “Totally. Yeah, I think that’s fair. And it’s funny because it’s an captivating record in general because I do feel like there are these two threads that are moving simultaneously. There is this dissatisfaction with the rat race of becoming an online content creator and not feeling fulfilled or satisfied. But I wont to be clear, too. There’s a difference between the work and the art and then the process in which you present that to people. And I think with “Reset” in particular, and also “Run,” a single I released a couple months ago, there’s this feeling of you’re constantly chasing something that you can’t ever really obtain. And therefore, you can never really feel comfortable or satisfied were you’re at.”
He acknowledges experiencing “pretty high highs,” yet feeling the need to constantly push further. This relentless pursuit led to a creative wall in 2023. Lutsko began his career with sincere music before transitioning to comedy. The success of his comedic work led to requests for more of his earlier style.
After dedicating himself to comedy, he disconnected to focus on writing an album reflecting his current state. “And as that is where I started, it’s no surprise that a lot of these songs are about my dissatisfaction with that whole process.”

The album also explores his experience as a new father, balancing professional frustrations with personal joy. “Here’s all these things that are driving me crazy, but look at this love,” he says, highlighting the source of optimism. even with “Reset,” there’s another side to the discontent.
The album begins with “Ends,” opening with the lyrics, “Here I stand/At the dawn of all creation/Carving words into sand/Leaving records/For some future civilization/about things I don’t understand.” This introspective start might concern fans familiar with his comedic work. However, the album concludes on a positive note. How did creating non-comedic music help him navigate his discontent and find happiness?
Finding Optimism Thru Music
Lutsko: “I hope the “Reset” video, in particular, kind of drives this home, but in that video, as you said, you see me being chased by past creations, and I’m constantly resetting.” He describes the pressure to constantly create, experiment, and surpass previous successes. “So even at the highest highs and the lowest lows, it’s just the same thing.You get to where you’re trying to get to, and you want to get back to where you were.”
This cycle is a constant in his life. “My dad played guitar growing up and I was deeply interested in music as an extremely young child. I had a guitar birthday cake when I was five.” This serves as a reminder of his love for music, his “superpower.”
That’s the other end of the coin. As much as I hate the rat race and chasing the dragon, I would be doing this for nobody. If the internet didn’t exist, if people weren’t coming to my shows, I would be doing the same thing because I love it. And that’s why I view it as an optimistic thing. Because despite it being this thing that I hate, this is the greatest job in the world and I would never trade it for anything.”
The Evolution of a Music Video: A Creative Deep Dive
An artist recently shared insights into their innovative approach to music video production, detailing a journey that involves diverse costumes, animation, and a collaborative spirit.
From One-Take Concepts to Animated Spectacles
Initially, the vision was simple: a “one-take thing” filmed multiple times with different outfits. The artist explained, “My band used to dress up in puppet costumes, so we were going to shoot one take like that. Then one in red dresses, or gremlins, or Halloween characters, or tuxedos. Just pull different elements from different videos and kind of plug it in.” This concept evolved into something far more ambitious.
The artist emphasized a commitment to high-quality visuals, stating, “With my past records, the non-comedy stuff, I’ve always really tried to go all out with the music videos because I have close friends that know what they’re doing and can help out… So we just love really throwing everything at the wall and going all out.”
The “Reset” Project: A Collaborative Animation
The artist’s vision expanded dramatically after posting on Instagram, seeking filmmakers, editors, actors, puppeteers, and animators. The response was overwhelming. “I got an obscene amount of animators reach out, and this video just happens to be 20 of the best of the people that reached out.”
Nayt Cochran, a creative director at Hey Neighbor Studio, played a crucial role in shaping the project. Given the artist’s limited animation knowledge, Cochran suggested a unique approach: “Every time the word reset is said it might very well be a different style of animation… rather than having these animators animate 30 plus seconds of animation, have everyone do five-second chunks.”
This concept led to a stream-of-consciousness approach, mapping out the song’s journey with references to previous videos. “It starts in a pseudo version of the ‘Run’ video, and then it goes into the ‘Spineless’ video, and then the Webby thing happens.” The artists were given creative freedom, with the main focus on seamless transitions between segments.
the collaborative process involved sharing early sketches on Discord to ensure continuity. The artist noted, “This one needs to end in a place where this one can pick up… As long as we were able to figure out those transitions all the way down the line, it just made it a really intuitive process.”
Despite its scale, the project was a “genuine labor of love,” with participants driven by passion rather than financial gain. the artist expressed humility, stating, “I don’t feel like it is indeed statistically possible to have this many incredible, incredibly talented fans who are willing to work on something like this.”
The artist’s creative journey also involved a six-month hiatus from social media. This break prompted reflections on the pressure to constantly innovate and the challenges of maintaining relevance. “On this album, you talk about this pressure to keep coming up with something new, and you’ve said how you got burnt out, but you blew up in large part as of social media.”
Returning to social media meant grappling with the need to “grab people’s attention with the backdrop of everything that’s happening in the world right now.” The artist acknowledged the difficulty of standing out and the importance of personal satisfaction: “I just have to be content with creating this stuff. I am proud of this record, and I got to be okay with that regardless of how it does.”
The artist also addressed the challenges of balancing comedy and non-comedy work. “It’s undeniable the comedy stuff does better… All my algorithms are broken as I feel like they want to put you in a box. I’m doing comedy stuff and non-comedy stuff, an hour-long variety shows, political stuff, and Halloween stuff. It’s really hard to pin me down.”
Despite the different genres, the artist emphasized the importance of both comedic and serious work. “I can’t wait to get back to doing comedic stuff. I’m not me without either part.”
Ultimately, the artist hopes fans can appreciate the diverse range of their work. “I just hope those people can be patient that I get some of the stuff out of my system before I move on to something else.”
Nick Lutsko’s Journey: From Twitter to Fatherhood and Musical evolution
Nick Lutsko, known for his unique blend of comedy and music, reflects on his career trajectory, highlighting the pivotal role of social media and personal milestones in shaping his artistic path.
The Twitter Launchpad
Lutsko acknowledges Twitter as the platform where he initially found his audience. “That’s where I had most of my followers. That’s where I had the most success.” He credits some of his early success to his work for Tim Heidecker. He says, “I did unsolicited work for Tim heidecker, and he had my back and hired me to do some work for the tim and Eric Tour.”
This collaboration coincided with the beginning of his “Songs on the computer” series. Heidecker’s support through retweets significantly boosted Lutsko’s visibility. “Then he’d retweet it, and he’s a god in comedy.Anyone who likes comedy follows him, and that would make other huge accounts retweet or follow me.”
The departure of many users from Twitter impacted Lutsko’s reach. He notes, “And all those people left Twitter, understandably.” He laments the loss of organic growth, stating, “You could organically build something in that way that you can’t really on YouTube or Instagram or whatever. So yeah, that definitely chopped my legs a little bit.” He jokingly adds, “If you can think of something that sounds smarter than ‘chop my legs,’ I know that’s not a saying.”
Bandcamp success and Patreon Growth
Despite the challenges posed by the changing social media landscape, Lutsko’s Bandcamp vinyl campaigns maintained a consistent level of success.”I did three, and each one was a little bit worse than the one before. But I anticipated each one was going to be a big fall, and none of them were. I sold around a thousand copies for each, with a standard deviation of 200 maybe.”
He emphasizes the importance of his dedicated fanbase. “The thing that’s great is I’ve really fostered a community of diehards.” His Patreon has seen notable growth, especially with the upcoming release of his album, Ends. “The Patreon has almost doubled within the last couple of months as I released that.”
Lutsko appreciates the direct connection with his audience through Patreon. “Now I’m doing a kind of direct-to-the-audience thing, and not just because I posted something on one of my social media accounts. I don’t even know if people are seeing those posts. People are always telling me that they don’t see it.”
He diversifies his income streams through vinyl campaigns,Patreon,streaming,commercial work,and film/television projects. “I’m financially doing better than I was probably five years ago, but it’s because I’ve always worn many hats.” He acknowledges the difficulty in expanding his audience,stating,”Because I do have this really great cult following,but you always want to make the tent bigger. And that’s the thing that’s just seems really tricky.”
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Fatherhood’s Influence on Creativity
A significant turning point in Lutsko’s life was becoming a father. He recalls, “The day Spirit Halloween reached out to you to write a second song was the same day you found out your wife was pregnant.”
Fatherhood has profoundly impacted his creative process. “In a very big way… it just puts things into outlook that a lot of other stuff doesn’t really matter. That this is the priority.”
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Ends: An Inward Reflection
Lutsko contrasts his new album, Ends, with his previous work, Swords. ”Swords, even though that was like five years ago, I consider Ends to be follow-up to even if it’s not very similar. But with Swords I wrote most of the songs in 2017-2018, right in the middle of the first Trump term. And the album was really about my total bewilderment that people are into this.”
Swords was externally focused, reflecting on the political climate. ”So there were a lot of Chicken Little themes of, ‘I feel like the sky is falling, but no one else is acting like that.’ Every song kind of dealt with a different facet of those times. It was all very external. I wasn’t really looking inward so much.”
ends, on the other hand, is more introspective. “This record is the inverse of that. All of that is still happening,but there is a sense of calm… I’m not going to let these people rob me of happiness, and I’m going to pour all of myself into my family and create my own happiness.”
“Hold You”: A Father’s Ballad
The song “Hold You” stands out as a particularly emotional piece. Lutsko explains that three songs on Ends are about his daughter. “Three of the songs on Ends are about my daughter. I wrote them about my daughter. And the first one I wrote, “Show You,” I wrote during the first year of her life. The second one is, “Hi Baby.” Then “Hold You” is the most recent one that I wrote probably April of last year.”
He shares the inspiration behind “Hold You,” reflecting on how quickly children grow and change. “Around April of last year, I listened to “hi Baby,” and I just had this overwhelming feeling of sadness. “Oh man, she hasn’t said ‘hi baby’ in probably, I don’t know, eight months.” If I hadn’t written a song, I might’ve forgotten that she did that all the time.”
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He describes the bittersweet feeling of watching his daughter grow. “It’s like there’s this kid you love more than anything,and you always will,but it is indeed.It’s hard. You look at old videos and you look at old pictures like, “Oh, that’s a different person. And I didn’t even realize that she had moved from point A to point B.”
The song is an affirmation of unchanging love. “So it was trying to put those feelings into a song with the added affirmation for her, first and foremost, that no matter what, some things will never change.”
Lutsko also mentions an alternate, more upbeat version of “Hold You.”
Nick Lutsko’s “Reset”: A Deep Dive into the New Music Video and album Release Strategy
chattanooga, TN – Nick Lutsko, a songwriter, producer, and performer known for his high-energy shows with The $100K Band and contributions to Netflix, Super Deluxe, and CollegeHumor, is making waves with his latest project, “Reset.” This release follows his viral success in the fall of 2020 with the unauthorized theme for Spirit Halloween, a song that quickly became a sensation and led to an official collaboration with the store.
The “Reset” Music Video: A collaborative animation Project
The “Reset” music video is a testament to collaborative creativity, featuring animation from a diverse group of artists. The video showcases a range of styles and interpretations, enhancing the song’s themes.
Animation Credits:
The animated music video for “Reset” features the work of several talented animators, each contributing unique segments to the overall piece. Here’s a breakdown of the animators and the timestamps of their contributions:
- Dieter Theuns – 0:13, 1:09, 2:08, 3:54
- Jack Sherry + Zain Awais – 0:24, 1:36, 3:37, 3:46, 3:56
- Richard Stevenson – 0:30, 2:06, 3:52, 3:54
- Nath Milburn – 0:35, 1:28, 3:07, 3:36, 3:45, 3:47
- Dan Cupps – 0:44, 3:18, 3:39
- Dann Beeson – 1:05, 3:00, 3:38, 3:40, 3:50
- Nayt Cochran – 1:13, 2:57, 3:24, 3:29, 3:44
- Mel McBee – 1:16, 1:46, 3:34, 3:47
- Noah campagna – 1:41, 2:14, 3:54
- esteban Martinez – 1:52, 2:11, 3:35, 3:49
- Emilee Beeson – 1:57 (illustrated by emilee Beeson, animated by Dann Beeson)
- Kacper Korzybski – 2:00, 2:58, 3:31, 3:42, 3:51
- Mike Patten – storyboards – 1:57 – 2:19, Animation 2:03
- brielle Garcia – 2:48, 3:48
- Justin White 3:11, 3:20, 3:26, 3:53
- Tim Farrell – 3:38, 3:49, 3:51, 3:52
- Brad young – 3:41
- Stephen van Wyk – 3:51
Lutsko’s Release Strategy: A slow Trickle
Lutsko is employing a unique release strategy for his new album. As he explains, “Reset” is coming out this month. The goal has always been to do a slow trickle. The album is available on Patreon for whoever wants it. But I’m doing a new video and a new single every month. I started in December. This is the fourth single. I’m hoping to do another four more. But it’s hard, man. It’s really hard.And people don’t appear to be super into it. The people that are on the Patreon love it, which is fantastic. But the whole goal of releasing one song at a time is to try to reach more people. I’m trying to give as many songs their moment in their shot.
This approach allows each song to have its moment and possibly reach a wider audience. Despite the challenges, Lutsko remains committed to this method.
Future Plans: Album Release and Family Focus
Looking ahead, Lutsko plans to release the full album publicly this summer.Though, his priorities will soon shift. Then, I’m becoming a dad again. My wife is pregnant and the baby’s due in August.So, I’m going to focus on being a dad for a bit. Who knows what goes from there?
This new chapter will undoubtedly influence his future creative endeavors.
Reflecting on his past work, Lutsko remains optimistic. I will say *Swords* took years for people to really catch on. So I’m very content. I feel good about this stuff. I’m proud to put it out in the world and then move on to whatever’s next.
This forward-looking perspective underscores his dedication to his craft and his willingness to embrace new challenges.
“Reset” song Credits
- Written and performed by Nick Lutsko
- Saxophones by Jon Elliott
- Violins by Nick Hoy & Metiney Suwanawongse
- Cello by Ben VanWinkle
- Drums and Mixing by Adam Brown
- Mastered by Charles Allison
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Nick Lutsko,known for his comedic musical creations,unveils a new album,”Reset,” that reflects a departure from his usual fare. While his signature humor remains a part of his identity, “Reset” delves into deeper themes of frustration, creative pressure, and the search for meaning. As he himself has started, it’s no surprise that a lot of these songs are about my dissatisfaction with that whole process.”

The album also explores his experience as a new father,balancing professional frustrations with personal joy. “Here’s all these things that are driving me crazy,but look at this love,” he says,highlighting the source of optimism. even with “Reset,” there’s another side to the discontent. This exploration of fatherhood adds a layer of complexity, contrasting the anxieties of the creative process with the profound fulfillment of parenthood.
The album begins with “Ends,” opening with the lyrics, “Here I stand/At the dawn of all creation/Carving words into sand/Leaving records/For some future civilization/about things I don’t understand.” This introspective start might concern fans familiar with his comedic work. Though, the album concludes on a positive note. How did creating non-comedic music help him navigate his discontent and find happiness?
Finding Optimism Thru Music
Lutsko: “I hope the “Reset” video, in particular, kind of drives this home, but in that video, as you said, you see me being chased by past creations, and I’m constantly resetting.” He describes the pressure to constantly create, experiment, and surpass previous successes. “So even at the highest highs and the lowest lows, it’s just the same thing.You get to where you’re trying to get to, and you want to get back to where you were.”
This cycle is a constant in his life. “My dad played guitar growing up and I was deeply interested in music as an extremely young child. I had a guitar birthday cake when I was five.” This serves as a reminder of his love for music, his “superpower.” It’s a grounding force amidst the pressures he feels.
That’s the other end of the coin. As much as I hate the rat race and chasing the dragon, I would be doing this for nobody. If the internet didn’t exist,if people weren’t coming to my shows,I would be doing the same thing because I love it. And that’s why I view it as an optimistic thing. Because despite it being this thing that I hate, this is the greatest job in the world and I would never trade it for anything.” This intrinsic love for music provides a powerful counterweight to the external pressures he faces.
The Evolution of a Music Video: A Creative Deep Dive
An artist recently shared insights into their innovative approach to music video production, detailing a journey that involves diverse costumes, animation, and a collaborative spirit. The creative vision behind the music video represents a constantly evolving landscape within modern music production.
From One-Take Concepts to Animated Spectacles
Initially, the vision was simple: a “one-take thing” filmed multiple times with different outfits. The artist explained, “My band used to dress up in puppet costumes, so we were going to shoot one take like that. Then one in red dresses, or gremlins, or Halloween characters, or tuxedos. Just pull different elements from different videos and kind of plug it in.” This concept evolved into something far more ambitious. The initial idea was a showcase of visual diversity, meant to encapsulate the artist’s varied creative instincts.
The artist emphasized a commitment to high-quality visuals, stating, “With my past records, the non-comedy stuff, I’ve always really tried to go all out with the music videos because I have close friends that know what they’re doing and can help out… So we just love really throwing everything at the wall and going all out.” This dedication to visual excellence demonstrates the emphasis on artistic integrity, even outside of his comedic productions.
The “Reset” Project: A collaborative Animation
The artist’s vision expanded dramatically after posting on Instagram, seeking filmmakers, editors, actors, puppeteers, and animators. The response was overwhelming. “I got an obscene amount of animators reach out, and this video just happens to be 20 of the best of the people that reached out.” this highlights the power of social media in fostering creative collaboration.
Nayt cochran, a creative director at Hey Neighbor Studio, played a crucial role in shaping the project. Given the artist’s limited animation knowlege, Cochran suggested a unique approach: “Every time the word reset is said it might very well be a different style of animation… rather than having these animators animate 30 plus seconds of animation,have everyone do five-second chunks.” This innovative approach democratized the creative process, allowing for contribution from many different artistic voices.
This concept led to a stream-of-consciousness approach, mapping out the song’s journey with references to previous videos. “It starts in a pseudo version of the ‘Run’ video, and then it goes into the ‘Spineless’ video, and then the Webby thing happens.” The artists were given creative freedom, with the main focus on seamless transitions between segments. These references act as easter eggs for long-time fans, and underscore the interconnectedness of the artist’s work.
the collaborative process involved sharing early sketches on Discord to ensure continuity. The artist noted, “This one needs to end in a place where this one can pick up… As long as we were able to figure out those transitions all the way down the line, it just made it a really intuitive process.” Digital communication platforms proved essential to maintaining artistic cohesion.
Despite its scale, the project was a “genuine labor of love,” with participants driven by passion rather than financial gain. the artist expressed humility, stating, “I don’t feel like it is indeed statistically possible to have this many unbelievable, incredibly talented fans who are willing to work on something like this.” This reinforces the sense of community that the artist has cultivated.
The artist’s creative journey also involved a six-month hiatus from social media. This break prompted reflections on the pressure to constantly innovate and the challenges of maintaining relevance. “On this album, you talk about this pressure to keep coming up with something new, and you’ve said how you got burnt out, but you blew up in large part as of social media.” The social media hiatus underscores the importance of mental wellbeing, amidst a demanding and connected creative industry.
Returning to social media meant grappling with the need to “grab people’s attention with the backdrop of everything that’s happening in the world right now.” The artist acknowledged the difficulty of standing out and the importance of personal satisfaction: “I just have to be content with creating this stuff.I am proud of this record, and I got to be okay with that regardless of how it does.” This highlights the struggle between authentic expression and the demands of gaining visibility in the current media landscape.
The artist also addressed the challenges of balancing comedy and non-comedy work.”It’s undeniable the comedy stuff does better… All my algorithms are broken as I feel like they want to put you in a box. I’m doing comedy stuff and non-comedy stuff, an hour-long variety shows, political stuff, and Halloween stuff. It’s really hard to pin me down.” This speaks to the limitations that algorithms can pose to artistic expression, reinforcing the need for artists to remain true to their vision.
despite the different genres, the artist emphasized the importance of both comedic and serious work. “I can’t wait to get back to doing comedic stuff. I’m not me without either part.” He views comedic expression as an inextricable component of his artistic identity.
Ultimately, the artist hopes fans can appreciate the diverse range of their work. “I just hope those people can be patient that I get some of the stuff out of my system before I move on to something else.” He implores his audience for patience and understanding, reaffirming his dedication to his creative journey.



