Nielsen & Eastlan Ratings Release 3/5
Nielsen and Eastlan Release January 2025 Radio Ratings
Table of Contents
The latest radio ratings are in! As of today, March 6, 2025, both Nielsen and Eastlan Ratings have released their January monthly surveys, providing valuable insights into market performance.
Nielsen’s january 2025 Market Ratings
Nielsen continues to provide complete data on radio listenership. Today’s releases include January ratings for several key markets:
Eastlan Ratings: January Monthlies
eastlan Ratings has also released its January monthlies, covering a wide range of markets:
- Bend OR
- Billings MT
- Charleston WV
- Florence/Muscle Shoals AL
- Greenville/New Bern/Jacksonville NC
- Johnson City/Kingsport/Bristol
- Kalispell MT
- La Salle/Peru IL
- Laurel/Hattiesburg MS
- Raleigh/durham NC
- Twin Falls ID
- waco TX
Upcoming Radio Ratings Releases
Stay tuned for more monthly ratings in the coming days:
Thursday, March 6, 2025
Look out for monthly ratings for the following markets:
friday, March 7, 2025
The following markets will have their monthly ratings released:
Monday,March 10,2025
Concluding the releases for this period are the monthly ratings for:
Radio Ratings: Your Questions Answered About Nielsen adn Eastlan’s January 2025 Reports
Radio continues to be a vital medium for reaching audiences. To provide insight into market performance, both Nielsen and Eastlan Ratings released their January 2025 monthly surveys on March 6, 2025. Here’s a breakdown of what you need to know:
What are Radio Ratings and Why are They Vital?
Radio ratings are measurements of audience listenership for different radio stations. they’re used to:
Determine advertising rates: Stations with higher ratings can charge more for advertising.
Inform programming decisions: Stations use ratings data to understand what their audience likes and adjust their content accordingly.
Track market trends: Ratings provide insights into the overall health and competitiveness of the radio market.
Which Radio Markets Did Nielsen Release Ratings For?
Nielsen released january 2025 ratings for the following markets:
Birmingham
Buffalo/Niagara Falls
Fort Myers
Greenville/Spartanburg
Richmond
Rochester
Tucson
Which Radio Markets Did Eastlan Release Ratings For?
eastlan Ratings released January 2025 ratings for thes markets:
Bend OR
Billings MT
Charleston WV
Florence/Muscle Shoals AL
Greenville/New Bern/Jacksonville NC
Johnson City/Kingsport/Bristol
Kalispell MT
La Salle/Peru IL
Laurel/Hattiesburg MS
Raleigh/Durham NC
Twin Falls ID
Waco TX
What Other Radio Ratings Release Dates Should I Know About?
Here’s the schedule of upcoming ratings releases mentioned, as of March 6, 2025:
March 6, 2025: Albany/Schenectady/Troy, Allentown/Bethlehem, Dayton, Fresno, Grand Rapids, Wilkes-Barre/Scranton
March 7, 2025: Bakersfield, Honolulu, Knoxville, Omaha/Council Bluffs, Tulsa
* March 10, 2025: Albuquerque, El Paso, harrisburg/Lebanon/Carlisle, Metro Fairfield County
What are the Key Differences Between Nielsen and Eastlan Ratings?
| Feature | Nielsen | Eastlan |
| —————- | ——————————————— | ——————————————– |
| Market Size | Typically larger, more metropolitan markets | Focuses on smaller to mid-sized markets |
| Methodology | Often uses PPM (Portable People meter) | Often relies on diary-based methodologies |
| Data Provided | Comprehensive data on radio listenership | Covers a wide range of smaller market areas |
note: Specific methodologies and market coverage can change. For the most up-to-date details, consult nielsen and Eastlan directly. Keep in mind, that methodologies can vary by market depending on the institution that’s conducting the surveys.