Nike Direct NYC Retail Brand Lead
- NEW YORK (2025-04-23) — Nike is seeking an experienced Retail Brand marketing Lead to join its team in New York city.The role focuses on Nike Direct stores and...
- The Retail Brand Marketing Lead will be responsible for developing and implementing retail brand marketing strategies.
- The Retail Brand Marketing Lead reports to the NYC Retail Marketing Director and collaborates with various teams, including Nike Stores Concept teams, Visual Merchandising & Styling, Stores Merchants,...
Nike Seeks Retail Brand Marketing Lead for NYC Stores
Table of Contents
- Nike Seeks Retail Brand Marketing Lead for NYC Stores
- Nike Retail Brand Marketing Lead in NYC: Your Questions Answered
- What is Nike looking for in a Retail Brand Marketing Lead in NYC?
- What are the core responsibilities of this role?
- What does a typical week look like for a Retail Brand Marketing Lead?
- Who will the Retail Brand Marketing lead work with?
- What qualifications are required for this role?
- What is the salary range for this position?
- Does Nike offer any accommodations during the interview process?
- Key Skills and Qualifications: A Summary
NEW YORK (2025-04-23) — Nike is seeking an experienced Retail Brand marketing Lead to join its team in New York city.The role focuses on Nike Direct stores and requires a candidate with a blend of creative problem-solving skills and marketing expertise.
Responsibilities
The Retail Brand Marketing Lead will be responsible for developing and implementing retail brand marketing strategies. Key duties include:
- Developing retail brand marketing strategies for campaigns and product launches.
- Collaborating with North America Brand Marketing, store Merchants, and Visual Merchandising teams.
- Understanding consumer insights and translating them into compelling product stories.
- Partnering with global, geo, and city retail marketing teams to enrich retail brand strategies.
- Driving end-to-end retail brand marketing plans,from ideation to execution.
- Crafting marketing plans centered on consumer engagement, aligned with city brand and buisness priorities.
- Identifying industry shifts across retail, sport, and culture.
A Typical Week
A typical week for the Retail Brand Marketing Lead involves:
- Cross-functional partnership with retail brand, visual merchandising, brand management, and merchandising teams.
- Leading project details, including communication strategy, brief preparation, store mapping, and budget management.
- Supporting online-to-offline (O2O) marketing programs, including integrated digital/physical retail brand initiatives.
- Providing short- and medium-term goal planning and synthesizing program results.
- Partnering with store teams to implement commerce capabilities.
Who You’ll Work With
The Retail Brand Marketing Lead reports to the NYC Retail Marketing Director and collaborates with various teams, including Nike Stores Concept teams, Visual Merchandising & Styling, Stores Merchants, Retail Brand Design, brand Marketing, Digital Brand teams, Global teams, and City/territory teams.
Qualifications
Candidates should possess the following qualifications:
- A bachelor’s degree is preferred.
- Five-plus years of experience in retail brand, digital, or brand marketing.
- Deep knowledge of the new York City market and retail brand marketing.
- A strong understanding of the sport consumer, shopping behaviors, and retail trends.
- excellent communication and presentation skills.
- Proactive, accountable, and goal-oriented approach.
- Strong organizational skills.
- Ability to adapt to a constantly evolving environment.
Salary and Accommodations
The annual base salary for this position ranges from $97,200 to $217,700, depending on location, qualifications, skills, and experience.
The company offers accommodations for candidates with disabilities during the interview process.Those needing assistance can complete a request form.
Nike Retail Brand Marketing Lead in NYC: Your Questions Answered
heres everything you need to know about Nike’s Retail Brand Marketing Lead position in New York City, broken down in a helpful Q&A format.
What is Nike looking for in a Retail Brand Marketing Lead in NYC?
Nike is seeking an experienced Retail Brand Marketing Lead to spearhead marketing efforts for their Nike Direct stores in New York City. Teh role calls for a blend of creative problem-solving abilities and a solid foundation in marketing expertise.
What are the core responsibilities of this role?
The Retail Brand Marketing Lead will be responsible for creating and executing retail brand marketing strategies. This encompasses a broad range of tasks:
Developing strategies: Crafting marketing strategies for campaigns and product launches.
Collaboration: Working alongside teams like North america Brand Marketing, store Merchants, and Visual Merchandising.
Consumer Insights: Understanding consumer behaviour and translating these insights into compelling narratives.
Partnerships: Collaborating with global, geo, and city retail marketing teams.
Campaign Management: Driving end-to-end marketing plans, from initial concept to final execution.
Engagement Plans: Crafting marketing plans centered on consumer engagement, aligned with city brand and business priorities.
Industry Awareness: Identifying industry shifts across retail, sports, and culture.
What does a typical week look like for a Retail Brand Marketing Lead?
A typical week involves:
Cross-functional Collaboration: Working with various teams including retail brand, visual merchandising, brand management, and merchandising teams.
Project Leadership: Managing project details,from communication strategy to budget management.
O2O Marketing: Supporting online-to-offline (O2O) marketing programs.
Goal Planning: Providing short- and medium-term goal planning and analyzing results.
Store Team Partnerships: Collaborating with store teams for triumphant commerce initiatives.
Who will the Retail Brand Marketing lead work with?
The Retail Brand Marketing Lead will report to the NYC Retail Marketing Director and collaborate with a diverse group of teams:
Nike Stores Concept teams
Visual Merchandising & Styling
Stores Merchants
Retail Brand Design
Brand Marketing
Digital Brand teams
Global teams
City/territory teams
What qualifications are required for this role?
Candidates should possess the following qualifications:
Education: A bachelor’s degree is preferred.
Experience: Five-plus years of experience in retail brand, digital, or brand marketing.
market Knowledge: Deep understanding of the New York City market and retail brand marketing.
Consumer Insights: A strong grasp of the sports consumer, shopping behaviors, and retail trends.
skills: Excellent communication and presentation skills, as well as strong organizational skills and the ability to adapt to a dynamic environment.
Attributes: Proactive, accountable, and goal-oriented.
What is the salary range for this position?
The annual base salary ranges from $97,200 to $217,700. The actual salary will be based on location, qualifications, skills, and prior experience.
Does Nike offer any accommodations during the interview process?
yes, Nike offers accommodations for candidates with disabilities during the interview process. Candidates needing assistance can complete a request form provided by the company.
Key Skills and Qualifications: A Summary
Here’s a quick summary of the most important skills and qualifications, for easy reference:
| Qualification/Skill | Description |
| :——————————- | :—————————————————————————————— |
| Experience | 5+ years in retail brand, digital, or brand marketing.|
| Market Knowledge | Deep understanding of the New York City market. |
| Consumer Understanding | Strong grasp of the sports consumer, shopping behaviors, and retail trends. |
| Communication | Excellent verbal and written communication skills |
| Organizational Skills | Ability to manage multiple projects and deadlines. |
| Adaptability | Ability to adapt to a constantly evolving environment. |
| Education (Preferred) | Bachelor’s degree. |
| Strategy Growth | Experience developing and executing retail marketing strategies. |
| Teamwork | Experience working with large scale teams|