Nike Turnaround Won’t Be Linear: Retail Signs of Life

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Nike is‍ facing‍ a challenging recovery. Executives stated the recovery will not ⁢be smooth (“linear”) and they anticipate a decline in second-quarter sales,​ along with a $1.5 billion impact from ⁣U.S. tariffs.⁢ However, the company’s positive outlook on‍ long-term retail demand boosted investor confidence.​ The‌ remarks were made during Nike’s earnings call.