Nine Secures Key Partners for Milano-Cortina Coverage
- * Nine Network's Olympic Coverage: Nine network holds the broadcasting rights for all Olympic and Paralympic Games through 2032.
Here’s a breakdown of the key facts from the provided text:
* Nine Network’s Olympic Coverage: Nine network holds the broadcasting rights for all Olympic and Paralympic Games through 2032. They recently added rights for the Milano Cortina 2026 Winter Paralympic Games.
* Dates:
* Winter Olympics: february 6 - February 22
* Winter Paralympics: March 6 – March 15
* Headline Partners: Nine Network has secured the following major Australian brands as headline partners for their coverage:
* NRMA Insurance
* Harvey Norman
* Chemist Warehouse
* Bupa
* GWM (car maker)
* Multiplatform Strategy: Nine will broadcast the games across:
* Nine Network (linear TV)
* 9Now (streaming service)
* Stan Sport (pay-TV platform)
* Sponsorship Opportunities: Packages include sponsorships of news segments, medal tallies, and data-driven campaigns through Nine’s “Powered” division.
* Nine’s Wider Media Ownership: Nine Entertainment Co. also owns major newspapers (Sydney Morning Herald, the Age, Australian Financial Review) and radio networks.
* Quote: Andrew cann (Nine’s director of sales) emphasized the value of connecting wiht Australians during the Games.