Nothing CEO on Apple & the Future of Smartphones
- Carl Pei, CEO of Nothing Technology, a British smartphone company backed by Tony Fadell, known as the "father of the iPod," believes Apple has lost its innovative edge.
- Nothing, launched in 2019, aims to create inspiring technology. The company has received positive feedback for its Nothing Phone (3a).
- pei said he drew inspiration from Apple's earlier products,like the iPod and the first iPhones.
Carl Pei, the CEO of Nothing, forecasts a smartphone future dominated by a single AI-powered app, moving away from the current multi-app model. He criticizes Apple‘s recent innovation, suggesting the tech giant has slowed. Pei,inspired by Apple’s earlier success,now envisions a future where smartphones are driven by artificial intelligence,a change he predicts will take seven to ten years. This perspective, covered by News Directory 3, highlights Pei’s vision for the smartphone’s role, moving beyond current limitations. Discover what’s next for personal tech.
Nothing CEO Envisions One-App Future for Smartphones, cites Apple’s Stale Role
Updated May 27, 2025
Carl Pei, CEO of Nothing Technology, a British smartphone company backed by Tony Fadell, known as the “father of the iPod,” believes Apple has lost its innovative edge. Pei envisions a future where smartphones are streamlined to operate using a single, all-encompassing app powered by artificial intelligence. He estimates this transition will take seven to 10 years.
Nothing, launched in 2019, aims to create inspiring technology. The company has received positive feedback for its Nothing Phone (3a).
pei said he drew inspiration from Apple’s earlier products,like the iPod and the first iPhones.
Personally, I was very inspired by Apple when I was younger—the first iPod, the first iPhone—that’s the reason I’m in this industry. But now the creative companies of the past have become very big and very corporate, and they’re no longer very creative. They’re no longer inspirational for the younger generation.
Pei also expressed skepticism about Apple Intelligence.
Apple today is very different from the Apple when I was younger. Last year, they told a very big story about Apple Intelligence. Now, a year later, it’s not much more than some generated emojis. So it’s made consumers very skeptical.
despite his criticism of Apple, Pei remains a strong advocate for AI, viewing the smartphone as the primary access point for the technology. he believes individual apps will eventually become obsolete, replaced by a