Nuba: Luxury Travel with Millennium Group
Nuba: designing Unique and Transformative Luxury Travel experiences
Table of Contents
From the dunes of the Red Sea to surviving on Mars, Nuba offers exceptional adventures.
From the dunes and private islands of the Red Sea in saudi arabia, to cultural immersion with the Bosquimanos, and trips to the ruins of Troy, Nuba designs unique travel experiences.These include simulated experiences to survive on Mars in 2035 with the Astroland Interplanetary Agency,and adventures with Virgin Galactic for private space tourism.
According to Diego Muñoz, Head of Marketing americas, Nuba is more than just a luxury travel agency. I think people placed her as a luxury travel agency, who designed amazing experiences, but goes far beyond that.
To celebrate its 30th anniversary, Nuba released a book titled “origin,” exploring the company’s roots and evolution. The book features unexplored landscapes, unexpected encounters, and moments that redefine luxury. “Origin” was written by Laura Cano, a contributor to Traveler, AD, and National Geographic, and illustrated by Abraham Menéndez, an artist known for his work with Hermès and Dior.
On the origin book, Diego Muñoz said that
we have a project that is to have an editorial collection and this is the first; we celebrate 30 years within the industry and it was time to look back, see what our roots are, what led us to be today the industry such a solid company, which is still constantly evolving and that is opening more and more business lines and expansion in Latin America.
The book includes interviews with notable figures, such as chef Enrique Olvera, who discusses how his travels have inspired his cuisine.
There is a part of conversions, where we interviewed Enrique Olvera, where the renowned chef talks about how his trips have inspired his kitchen and the dishes he has today. It is indeed a super beautiful book that has elements everywhere and I see it as a piece of art where destinations are included for you to imagine it and come to fly a bit,said Diego muñoz.

The Company
Nuba was founded by Hilario de la mata and a group of experts who began charting unexplored routes in Africa. The company, named after a warrior tribe in southern Sudan, has been redefining luxury travel for 30 years, designing experiences that go beyond the conventional.

Nuba operates across four business lines:
- A travel agency designing bespoke experiences.
- Nuba Luxury Incentives & Events, specializing in corporate trips and luxury experiences.
- Nuba Insider, offering exclusive itineraries with local hosts in Spain and Mexico.
- Nuba Lab, providing consulting and collaborations with brands outside the tourism industry.
The second is Nuba Luxury Incentives & Events, where we make all kinds of trips, incentives and luxury experiences, for companies. We also have cloud insider, hosts in Spain and Mexico with a deep knowledge and an exclusive network; we create luxury itineraries with unique experiences that you cannot live with anyone else, or pay it to whoever you want, nor looking for whoever,said Diego Muñoz.
The company specializes in African travel, offering unique experiences such as honeymoons and family trips to Namibia, as well as stays in luxury desert hotels and camps in Antarctica.
Diego Muñoz explained that
we specialize in Africa,we know it quite well; for the whole issue of honey or family trips it is a destination that we sell a lot. Now it is very of Namibia trend, in southwest Africa, which has an offer of luxury hotels and very well – Desert, a camp in Antarctica, and we offer all kinds of experiences that already leave the normal framework of a trip and that lead you to live an entire experience out of the ordinary.
Nuba: Your Gateway to Transformative Luxury Travel Experiences
Frequently Asked Questions about Nuba
Q: What is Nuba?
Nuba is a luxury travel agency that designs unique and transformative travel experiences. Founded 30 years ago by Hilario de la Mata and a team of experts, Nuba goes beyond traditional luxury, offering bespoke adventures that redefine the art of travel.
Q: What kind of travel experiences does Nuba offer?
Nuba offers a wide range of extraordinary travel experiences, from exploring the dunes and private islands of the Red Sea in Saudi Arabia, to cultural immersion experiences with the Bosquimanos, or trips to the ruins of Troy. Nuba also designs simulated experiences,such as the “survive on Mars” program with the Astroland Interplanetary Agency and private space tourism with Virgin Galactic.Nuba specializes in African travel, including honeymoons and family trips to Namibia, as well as stays in luxury desert hotels and camps in Antarctica.
Q: What makes Nuba different from other luxury travel agencies?
Nuba distinguishes itself by curating experiences “that go beyond the conventional.” According to Diego Muñoz, head of Marketing Americas, Nuba crafts exceptional adventures that immerse travelers in unique cultures and settings, turning trips into unforgettable memories. Nuba is not just a travel agency; it’s a creator of exceptional experiences. For example, Nuba offers access to exclusive experiences, such as private dinners at the home of the son of colombian artist Fernando Botero in Mexico.
Q: What business lines does Nuba operate?
Nuba operates across four primary business lines:
Travel Agency: Designing bespoke travel experiences.
Nuba Luxury Incentives & Events: Specializing in corporate trips and exclusive luxury experiences.
nuba Insider: Offering exclusive itineraries with local hosts in Spain and Mexico.
Nuba Lab: Providing consulting and collaborations with brands outside the tourism industry.
Q: What is the “Origin” book, and why did Nuba release it?
to celebrate its 30th anniversary, Nuba released a book titled “Origin.” Written by Laura Cano and illustrated by Abraham Menéndez, the book explores Nuba’s roots, evolution, and the moments that have redefined luxury travel. According to Diego Muñoz, the book is the first in an editorial collection and looks back at the company’s history. The book includes interviews with figures like chef Enrique Olvera, highlighting how travel inspires creativity.
Q: Where can I find more facts about Nuba’s exclusive experiences?
Nuba’s website or inquiries with the agency directly are great sources of information to discover current offerings, destinations, and exclusive offerings.
Key Takeaways
| Feature | Description |
| :————————— | :——————————————————————————————————————————————– |
| Founded | 30 years ago |
| Founder | Hilario de la Mata |
| Specialization | Design and curations of bespoke luxury travel experiences, with multiple business lines |
| Key Experiences | Red Sea, cultural immersions, simulated Mars survival, private space tourism, African safaris, Antarctica, exclusive cultural encounters |
| Anniversary Celebration | Release of the book “Origin,” exploring Nuba’s roots and evolution, including interviews with notable figures |
