Nvidia Earnings: Stocks Rise Ahead of Report
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Cracker Barrel Stock Rises After Logo Reversal
The Situation: Cracker Barrel Old Country Store’s (CBRL) stock jumped 6% in early trading Wednesday after the company announced it was reverting to its original logo featuring the “Old Timer” leaning on a barrel.
The Change: The company had recently changed its logo to just the Cracker Barrel name, aiming to attract a younger audience. This change was met with important backlash.
Public Reaction: The public strongly disliked the new logo, and even Donald Trump publicly urged the company to revert to the original. After the reversal, Trump again praised the decision.
Stock Performance: The stock is now up 16% year-to-date.
source: Bill McColl of Investopedia reported on the story.
Other News:
Major index futures are slightly higher.