O2 Sponsorship England Rugby: Scrum Down Deal

Here’s ‌a breakdown of the key⁣ information from the article:

* O2 extends RFU sponsorship: O2 has renewed its sponsorship deal with the English Rugby ‍Football Union (RFU) for ⁣another ⁢five years, until 2031.
* Continued Sponsorship ​Role: O2 will remain the⁤ main front-of-shirt sponsor for both the⁣ men’s and women’s England national rugby union teams.
* Deal Value: ⁤ The previous ⁣extension (2021-2026) was valued at $11.9 million annually‌ by GlobalData⁢ Sport. The value of this new deal is not specified.
* timing: The​ renewal comes after‌ England’s women’s team ‌won the Women’s ⁢Rugby World Cup. O2 was also a sponsor of that tournament.
* Fan Benefits: O2 will continue to offer⁤ Priority members early ⁣access to tickets and meet-and-greets,with one member winning tickets to all​ home games next ⁢year.
* Content & Engagement: ‍ The “O2 Inside Line” content series will continue,​ expanding to include voices from music, fashion, and entertainment​ to attract a ‌wider audience.
* Stadium Improvements: O2 will work to ‍improve the mobile phone experience⁢ and ‍5G connectivity at the Allianz Stadium.
* Long-Standing Partnership: The partnership between England Rugby and O2⁤ began in 1995 and expanded⁣ to include​ the women’s​ team in ⁤2012.
* Other Partners: Other England Rugby partners include AG1, Castore (kit supplier), and Allianz.