O2 Sponsorship England Rugby: Scrum Down Deal
- * O2 extends RFU sponsorship: O2 has renewed its sponsorship deal with the English Rugby Football Union (RFU) for another five years, until 2031.
Here’s a breakdown of the key information from the article:
* O2 extends RFU sponsorship: O2 has renewed its sponsorship deal with the English Rugby Football Union (RFU) for another five years, until 2031.
* Continued Sponsorship Role: O2 will remain the main front-of-shirt sponsor for both the men’s and women’s England national rugby union teams.
* Deal Value: The previous extension (2021-2026) was valued at $11.9 million annually by GlobalData Sport. The value of this new deal is not specified.
* timing: The renewal comes after England’s women’s team won the Women’s Rugby World Cup. O2 was also a sponsor of that tournament.
* Fan Benefits: O2 will continue to offer Priority members early access to tickets and meet-and-greets,with one member winning tickets to all home games next year.
* Content & Engagement: The “O2 Inside Line” content series will continue, expanding to include voices from music, fashion, and entertainment to attract a wider audience.
* Stadium Improvements: O2 will work to improve the mobile phone experience and 5G connectivity at the Allianz Stadium.
* Long-Standing Partnership: The partnership between England Rugby and O2 began in 1995 and expanded to include the women’s team in 2012.
* Other Partners: Other England Rugby partners include AG1, Castore (kit supplier), and Allianz.