Oat-tastic Reunion: Maeil Dairy Products’ Amazing Oats Brews Up a Storm with Nespresso
Collaboration campaign to provide home cafe experience
Special recipe ‘Cold Foam Iced Oat Latte’ recommended
Maeil Dairy Products Amazing Oats and Nespresso are conducting a collaboration campaign. [사진 매일유업]
[이코노미스트 이지완 기자] Maeil Dairy Products announced on the 5th that Amazing Oats will conduct a collaboration campaign for a special home cafe experience with premium coffee brand Nespresso.
This campaign was prepared for people who want to enjoy oat drinks in more variety during the winter season. You can see Amazing Oat’s new product ‘Amazing Oat Barista Mini’ and an oat latte recipe using Nespresso’s milk frother ‘Aeroccino’, which provides the best latte experience.
The collaboration campaign between Maeil Dairy Products Amazing Oats and Nespresso was first carried out in October last year and is the second this year. It was started based on numerous customer reviews saying that customers were making oat latte at home using Amazing Oats and Nespresso machines. Maeil Dairy Products said that it received a high response from consumers last year, so it will carry out a campaign with a new recipe again this year.
Last year, Maeil Dairy Products introduced a recipe for ‘Misutgaru Oat Latte’ that can be drunk warmly. This year, Maeil Dairy Products recommends the ‘Cold Foam Iced Oat Latte’ recipe that utilizes the features of Aeroccino, which can create rich milk foam regardless of temperature, and the features of Amazing Oat Barista, which harmonizes optimally with coffee. Creamy oat foam and espresso combined on top of cool ice create a deeper flavor.
To commemorate this campaign, Maeil Dairies will hold a special exhibition called ‘Amazing Oat When purchasing Amazing Oat products during the event period, machines such as ‘Nespresso Vertuo Plus White’ and Amazing Oat Barista Mini will be given as prizes to a total of 158 winners selected through a drawing. The winner will be announced on December 10th. Additionally, Amazing Oats and Nespresso can be seen together on Naver Shopping Live’s ‘Wow Mukbang’, which will be broadcast on November 12th. Maeil Dairy Products plans to strengthen communication with consumers through social networking services (SNS) such as Instagram.
In addition, various activities will be held in December to celebrate the approaching year-end. Starting December 9, a promotional event will be held at Nespresso’s CJ and Shinsegae online malls to give away Amazing Oat Barista products to customers who purchase Nespresso Aeroccino. During this period, a recipe demonstration using Nespresso Aeroccino and Amazing Oats will also be revealed through CJ Shopping Live broadcast. A variety of content will be introduced to promote the appeal of plant-based lattes that can be easily enjoyed at home. In addition, events will be held offline to introduce various home cafe recipes using Amazing Oat and Nespresso coffee machines and Aeroccino.
An official from Maeil Dairy Products said, “This collaboration with Nespresso was planned with the intention of providing a new beverage experience to many consumers by combining the special taste and health of Amazing Oats with the home cafe trend.” He added, “We will continue to collaborate with various brands in the future.” “We will continue to make efforts to allow more consumers to experience Amazing Oats.”
ⓒThe Economist (Unauthorized reproduction and redistribution of ‘The Economist’s economic news for tomorrow’ is prohibited.