Oberburg Bern: Coop, Jumbo & Silia
- In a strategic divergence, Coop is doubling down on the do-it-yourself market while competitor Migros scales back.
- Upon entering the new Coop in Oberburg, shoppers are greeted by an inviting display of basket furniture, strategically placed near the wine and spirits section.
- Beyond the typical supermarket offerings, the Oberburg location features a dedicated DIY area.
Coop Expands DIY Presence as Migros retreats
In a strategic divergence, Coop is doubling down on the do-it-yourself market while competitor Migros scales back. The latest example is in Oberburg, where Coop has unveiled a new complex housing both a supermarket and a Jumbo hardware store under one roof.
Key Takeaways
- Coop has opened a combined supermarket and Jumbo store in Oberburg.
- This concept has been a growing presence for coop in the Bern region for nearly two decades.
- Coop is maintaining its focus on the DIY sector.
- Migros is phasing out its “Do It + Garden” stores by the end of June.
Seamless Shopping Experience in Oberburg
Upon entering the new Coop in Oberburg, shoppers are greeted by an inviting display of basket furniture, strategically placed near the wine and spirits section. A large parasol adds a touch of summer garden ambiance, blurring the lines between customary grocery and home advancement.
Beyond the typical supermarket offerings, the Oberburg location features a dedicated DIY area. This section includes lighting, electrical supplies, painting and carpentry tools, and a variety of indoor and outdoor plants.
The Oberburg store combines a supermarket and a Jumbo (formerly Bau+hobby) under a single brand identity. This concept has gained traction in the Bern area in recent years.
Growing Presence in the Bern Region
Coop’s expansion in the Bern region began in 2007 with a shopping center near Lyssach, where a Coop grocery section was integrated into a home improvement store. Between 2013 and 2019, Coop opened similar combination stores in Grosshöchstetten, Aarberg, laupen, and Schwarzenburg.The Oberburg location,which opened recently,is the latest addition.
Notably, this concept is most successful in medium-sized locations, where supermarket and Jumbo stores can share space and attract customers from the surrounding areas.
Coop Spokeswoman Comments
Coop spokeswoman Rabea Bridtschen