Official Announcement | Yanjing Beer will appear in China Open as the only official partner of the beer industry_Social Hotspots_Social Channel_Yunnan.com

Original title: Official announcement | Yanjing Beer will appear at China Open as the only official partner in the beer industry

On September 19, the latest round of information release conference for the 2024 China Open was held in the press conference hall of the Diamond Stadium of the National Tennis Center. At the conference, Yanjing Beer, Beijing Tong Ren Tang, and China Liquor officially signed contracts with the China Open. Yanjing Beer will appear in the China Open as the only official partner in the beer industry, helping to build the IP of the China Open, a top local sports event.

The National Day Golden Week takes over from the Olympics and comprehensively improves the service level of the China Open

According to the ITF Global Tennis Report, by 2022, the number of tennis players in my country has soared to 19.92 million, accounting for 22.9% of the world. In recent years, Chinese tennis players have repeatedly achieved great success in international competitions, which has increased the public’s attention to and enthusiasm for tennis. As the only men’s and women’s combined competition in China, the China Open is also the highest-level, most prize-winning, most participated, and most influential comprehensive men’s and women’s tennis competition in Asia. The 2024 China Open will take over the Olympics and cover the National Day Golden Week, which has attracted unprecedented attention. This year’s China Open will meet the requirements of international competitions and improve the organization and services of the competition in all aspects.

At the press conference on the 19th, Chen Jie, executive deputy director and secretary-general of the China Open Organizing Committee and deputy director of the Beijing Sports Bureau (at the director level), released the 2024 China Open mini program, with six major functions to comprehensively enhance the online service capabilities of the China Open.

Sun Baojie, executive deputy director and executive deputy secretary-general of the organizing committee, deputy general manager of Beijing Capital Group and chairman of China Open Company, introduced the 2024 China Open Food Planet Plan. Nearly 30 food brands are spread across the National Tennis Center. In addition, there is the Yoyo Yingyue Market to showcase the national trend of intangible cultural heritage, and more than 150 China Open cultural and creative products in the official store will be launched simultaneously, giving athletes and fans the ultimate China Open experience.

Yanjing Beer, a dual Olympic brand, helps the development of China’s sports industry

The charm of sports events lies not only in the passion and hard work on the field, but also in its ability to gather strength from all parties. The cooperation between China Open and brands is a common pursuit of sports spirit and a common commitment to quality life. At the press conference, Xie Guangjun, Vice Chairman and General Manager of Yanjing Beer, said that Yanjing Beer has long had a close cooperation with sports. Yanjing Beer is a sponsor of the 2008 Beijing Olympic Games and the 2022 Beijing Winter Olympics. The sports spirit of “challenging oneself and surpassing limits” and “faster, higher, stronger” is highly consistent with Yanjing’s corporate spirit of “struggle, collaboration and dedication”.

Yanjing Beer adheres to the mission of “brew good things for life”, insists on innovation-driven development, and continuously develops new products and new consumption models that meet consumer demand. In the market competition, it has long maintained a leading position in the domestic and international beer industry. Like sports, Yanjing people are making contributions to enriching people’s material and cultural needs.

Yanjing Beer will set up an exclusive interactive area on site to provide products and personnel services to enhance the viewing experience of the audience. At the same time, it will use digital means and social platforms to broaden the boundaries of event communication and enhance the social influence and public attention of the China Open. It will also launch customized products for the event, so that the general public can enjoy the high-level international sports events while also having a “good life” consumption experience.

Deep cultivationSports Marketing,AssistBrand Growth

Yanjing Beer has been deeply engaged in sports marketing. Over the years, it has cooperated in-depth with the Chinese Table Tennis Team, the Chinese Women’s Volleyball Team, the Chinese Canoeing Team, and the Chinese FA Cup. Since last year, it has signed contracts with the Chinese Women’s Football Team, sponsored the “FIBA OPEN 3X3 Yanjing Beer Cup Beijing Three-on-Three Basketball Open”, and sponsored a series of events such as the “2023 Beijing Athletics Open” and the “2024 Shunyi Houshayu International Talent Community Half Marathon”. This time, it has cooperated with the China Open, a top local event. The image of a traditional national brand that dares to break the circle has been deeply rooted in the hearts of the people.

Sports marketing is a key part of Yanjing Beer’s integrated marketing. Through sports events, we can accurately control the consumption demands of young consumers, create innovative consumption scenarios, use high-quality products and services to establish closer ties with consumers, and use the high exposure of events to spread the youthful and fashionable image of Yanjing Beer. Deeply cultivating sports marketing has become an important way for Yanjing Beer’s brand building and cultural output, and has also become an important part of Yanjing Beer’s transformation towards youth and high-end brands, effectively enhancing Yanjing Beer’s brand awareness and market influence.