Oikos Super Bowl Advertising: 2026 Campaign Details
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Oikos, the Greek yogurt brand owned by Danone North America, will advertise during Super Bowl LXI in 2026, marking its seventh consecutive year sponsoring the event. This year’s campaign features actor Jason Momoa and focuses on the protein content of Oikos Triple Zero yogurt.
Jason Momoa and the “Don’t Do Yoga” Campaign
The 2026 Oikos Super Bowl ad campaign, titled “Don’t Do Yoga,” stars Jason Momoa and playfully subverts expectations about fitness and wellness. The ad humorously depicts Momoa attempting yoga, failing spectacularly, and then promoting Oikos Triple Zero as a simpler way to get protein.
According to a press release from Danone North America, the campaign aims to highlight that achieving fitness goals doesn’t require complex routines; Oikos Triple Zero provides 15 grams of protein with zero added sugar. Danone North America Press Release
Oikos’s Consistent Super Bowl Presence
Oikos first began advertising during the Super Bowl in 2020, and has consistently used the event to promote its high-protein yogurt products. This continued investment demonstrates the brand’s commitment to reaching a broad audience during one of the year’s most-watched television events.
In 2023, Oikos featured John Cena in its Super Bowl ad, also emphasizing the protein benefits of its yogurt. Adweek: Oikos John Cena Super Bowl Ad
Danone North America and the yogurt Market
Danone North America is a subsidiary of Danone S.A., a multinational food-products corporation based in Paris, France. Danone North America holds a meaningful share of the U.S. yogurt market, with Oikos being one of its flagship brands.
According to Statista,the U.S. yogurt market generated approximately $9.3 billion in revenue in 2024. Statista: Yogurt market Revenue in the US
Super Bowl LXI Details
Super Bowl LXI is scheduled to be played on Febuary 8, 2026, at the Caesars Superdome in New Orleans, Louisiana. The game will be broadcast on CBS.
The cost of a 30-second commercial during Super Bowl LVIII in 2024 averaged $7 million, and prices are expected to continue rising. CBS News: Super Bowl Commercial Cost
