Olivia Rodrigo’s Daisy Chain Fields Festival Raises $10 Million for Women and Girls
- Olivia Rodrigo’s inaugural Daisy Chain Fields music festival has generated $10 million for its 10 nonprofit partners, with 100% of its net proceeds directed toward organizations supporting women...
- The establishment of Daisy Chain Fields was meant to spotlight how much can be achieved when individuals unite to back one another.
- The beneficiary roster encompasses groups working across reproductive rights, maternal health, economic security, gender-based violence, and Indigenous health.
Olivia Rodrigo’s inaugural Daisy Chain Fields music festival has generated $10 million for its 10 nonprofit partners, with 100% of its net proceeds directed toward organizations supporting women and girls globally, according to reporting from multiple entertainment outlets. The announcement arrived ahead of the sold-out event scheduled for August 29 at Great Park in Irvine, California. Rodrigo appeared alongside leaders from the participating organizations during a presentation in Santa Monica, California, to discuss the fundraising milestone and the initiatives supported by the festival.
The establishment of Daisy Chain Fields was meant to spotlight how much can be achieved when individuals unite to back one another. The groups we have teamed up with carry out vital missions around the clock both domestically and worldwide. I feel immense appreciation for every ticket purchaser, every performer who donated their time, every corporate backer that supported an entirely new festival, and every contribution that helped reach $10 million dollars to aid women and girls.
Olivia Rodrigo
Nonprofit Beneficiaries and Causes
The beneficiary roster encompasses groups working across reproductive rights, maternal health, economic security, gender-based violence, and Indigenous health. Among the groups taking part are Baby2Baby, Black Mamas Matter Alliance, Center for Reproductive Rights, FreeFrom, Jhpiego, Johns Hopkins Center for Indigenous Health, National Domestic Workers Alliance, National Institute for Reproductive Health, National Women’s Law Center, and Planned Parenthood.
According to coverage detailing the partnership, Baby2Baby has supplied over half a billion essential items such as diapers and formula to children nationwide, while the Center for Reproductive Rights utilizes legal advocacy to defend access to care. Other beneficiaries like FreeFrom focus on direct cash assistance for survivors of gender-based violence, and the Black Mamas Matter Alliance works to secure resources for Black mothers before, during, and after pregnancy.
Festival Lineup and Interactive Areas
Produced by C3 Presents and Live Nation, the festival features an all-women music lineup performing without appearance fees. The roster includes Bikini Kill, Chappell Roan, Devon Again, Doechii, Garbage, Mitski, Olivia Rodrigo, Rachel Chinouriri, Santigold, and The Breeders, alongside special guests Karen O, Sarah McLachlan, and Stevie Nicks. Beyond the main stages, the Daisy Chain Reaction area provides attendees opportunities to meet representatives from all 10 nonprofit partners. The grounds also feature vendors from women-led businesses, visual art installations, and creative community spaces. Works produced nearly 3,000 volunteer hours from over 600 fans, while HeadCount drove more than 45,000 civic actions through its festival partnership.
Commercial Partnerships and Brand Integration
The community-focused approach extends into commercial collaborations, including a partnership with Taco Bell. Rodrigo launched You Seem Pretty Pink for a Baja Blast,
a pink lemonade-infused variation of MOUNTAIN DEW Baja Blast inspired by her latest album, you seem pretty sad for a girl so in love.
The beverage debuted on-site at Daisy Chain Fields prior to a nationwide rollout across Taco Bell locations.