Olympic Day 2025: IOC, Foundations Partner for #LetsMove+1 India
- The International Olympic Committee's (IOC) "Let's Move" campaign is expanding its reach to India with "Let's Move +1," coinciding with Olympic Day on June 23.
- The campaign encourages people to invite a friend or family member to experience the advantages of shared physical activity.
- With a significant portion of Indian adults and young people not meeting recommended exercise levels, "Let's Move +1" aims to inspire participation. Organizers say that engaging in sports...
IOC’s ‘let’s Move’ Campaign Promotes Active Role in India
The International Olympic Committee’s (IOC) “Let’s Move” campaign is expanding its reach to India with “Let’s Move +1,” coinciding with Olympic Day on June 23. This initiative, a collaboration with the Abhinav Bindra Foundation and the Reliance Foundation, emphasizes the importance of an active role in sports and fitness.
The campaign encourages people to invite a friend or family member to experience the advantages of shared physical activity. Celebrations include free paired sessions in various sports, available at over 50 locations across India.
With a significant portion of Indian adults and young people not meeting recommended exercise levels, “Let’s Move +1” aims to inspire participation. Organizers say that engaging in sports with others fosters community, combats loneliness, and promotes mental well-being.
The Olympic Values Education programme (OVEP) will involve more than 12 million young people in Chandigarh, Odisha, and Assam. activities will include yoga, dance, and sports like football and volleyball.
“Through the Olympic Values Education Programme in Chandigarh, Assam and Odisha, and the inaugural ‘Let’s Move’ campaign in India, we have witnessed how sport can inspire, uplift, and empower the next generation.’Let’s Move +1′ carries this spirit forward, reminding us that sport is not just about physical strength-it is about fostering connection, mutual support, and a shared sense of purpose,” said Abhinav Bindra, Beijing Olympic gold medalist and IOC Athletes’ Commission Member.
The Reliance Foundation plans to motivate school networks with activities and a celebration connecting 1,450 young people with Olympians Atanu Das and Deepika Kumari.
Launched in 2023 with the WHO, “Let’s Move” has already reached over 20 million people in India. The initiative seeks to encourage more individuals to adopt active lifestyles beyond Olympic Day, emphasizing the positive role of exercise.
What’s next
The “let’s Move” campaign will continue its efforts to promote active lifestyles in india, with ongoing initiatives planned to engage more people in physical activity and sports.