Olympics Venue Naming Rights: Sponsors Get Exclusive Deals

Going for gold

Heading into 2028, NBCUniversal and parent company Comcast will look to keep the momentum going from the 2024 Summer Olympics in Paris. During the 2024 Summer Games, the company delivered the highest Olympic and Paralympic ad revenue in history, securing more advertisers than the Rio and Tokyo Olympics combined, with nearly $500 million coming from first-time sponsors.

NBCUniversal previously said its Paris Olympics coverage averaged a combined 30.6 million viewers across all platforms for daytime telecast and nightly primetime programming.

Following the success in Paris, the IOC and Comcast NBCUniversal announced they were entering a new $3 billion partnership, which includes media rights on all platforms in the U.S. for the Olympic Games through 2036, as well as new joint strategic initiatives and projects.