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Decoding ZDNET’s Deal Ratings: how We Find the Best Tech Savings for You in 2025
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For over 33 years, ZDNET has been your trusted source for tech advice. But in today’s fast-paced world of deals and discounts, knowing if a deal is truly good can be overwhelming.That’s why we’ve completely revamped our approach to sharing savings with you in 2025, building a system designed to deliver the best tech deals directly to your fingertips. We don’t just find deals; we evaluate them, so you can shop smarter.
Why We Redefined How We Rate Deals
We understand your time is valuable.Sifting through endless promotions and comparing prices isn’t how you want to spend your day. You want clear,concise data that helps you make confident purchasing decisions.
That’s where our new deal rating system comes in. We’ve moved beyond simply listing discounts and are now providing a measurable assessment of the savings, backed by our team of 30+ hands-on product reviewers and a 10,000 square foot lab dedicated to testing and analysis.
How Our Deal Rating System works: A Deep Dive
our system combines two key elements: percentage-off savings and editorial expertise. This dual approach ensures we’re highlighting genuinely significant discounts on products we know and trust.
1. Percentage-Off Savings:
We categorize deals based on the percentage of savings offered. Here’s a breakdown of what each rating means:
Excellent (70% or more off): These are rare,remarkable deals. If you see this badge, act fast!
Great (50-69% off): significant savings on highly desirable products. A fantastic prospect to upgrade your tech.
Good (30-49% off): Solid discounts that represent a real value. Worth considering if you’ve been eyeing a particular item.
Okay (10-29% off): Noticeable savings, but may not be a game-changer.Still worth a look, especially on higher-priced items.
Limited (Under 10% off): Minimal savings. We’ll only highlight these if they’re on especially popular or in-demand products.
2. Editorial Expertise: The ZDNET Seal of Approval
The percentage-off rating is just the starting point.Our team of experts then assesses each deal based on several factors, including:
Product Recognition: Is this a well-known and respected product?
Brand Reputation: Does the brand have a history of quality and reliability?
Frequency of Discounts: Is this a genuine sale, or a consistently “discounted” price?
Expert Knowledge: Our reviewers leverage their deep understanding of the tech landscape to evaluate the true value of the deal.
Market Comparison: We compare the deal price to other retailers to ensure its truly competitive.
This extensive evaluation results in a final deal rating, clearly displayed with a badge on each deal we feature. This badge represents our confidence in the savings and the product itself.
What the deal Rating Badges Mean to You
Our editor’s deal rating badges are designed to be instantly recognizable and easy to understand. here’s a quick guide:
Green (Excellent/Great): A fantastic deal you shouldn’t miss.
Yellow (Good/Okay): A worthwhile discount worth considering.
Gray (Limited): A modest saving, but potentially valuable depending on the product.
these badges empower you* to quickly identify the best tech deals and make informed purchasing decisions. we’re taking the guesswork out of shopping, so you can focus on enjoying your new tech.
Beyond the Badge: Our Commitment to You
We’re committed to transparency and accuracy. Our deal ratings are constantly reviewed and updated