Online Grocer Thrive Market Goes Dry, Launches Nonalcoholic Products
Okay, here’s a breakdown of the key facts from the provided text, formatted for a final self-check (hard stop). This is designed to be comprehensive and directly answer potential questions about the article.
Thrive Market is Eliminating Alcohol Sales
* Action: Thrive Market, an online health and grocery marketplace, will remove all alcohol products from its subscription service.
* Replacement: The category will be replaced with over 20 brands and 100 nonalcoholic beer, wine, and mocktail products.
* Reasoning (Thrive’s Perspective): CEO Nick Green believes this aligns with shifting consumer preferences and scientific understanding of alcohol’s effects. He states,”Alcohol is not the future.” They initially entered the wine market to “raise health standards” but have seen the category decline.
* Reasoning (broader Trend): The move reflects a broader decline in alcohol consumption in the US.
Supporting Data & Trends
* Gallup Report: Only 54% of U.S. adults currently consume alcohol – a decades-low.
* Nielsen Data: U.S. beer volumes have been decreasing by a mid-single-digit percentage year-over-year as June.
* Bernstein Analysis: Consumers are shifting away from traditional beer towards spirits-based ready-to-drink cocktails and, crucially, nonalcoholic alternatives. Analyst Nadine Sarwat confirms a “broad-based reduction in US alcohol consumption.”
* Nonalcoholic Market Growth: The nonalcoholic drinks sector is booming, projected to reach $5 billion in sales by 2028 (according to IWSR).
* Industry Response: Major players like AB InBev are taking note and entering the nonalcoholic space.
Analogy Used:
* Nick Green compares the changing attitude towards alcohol to the shift in social acceptance of tobacco.
HARD STOP – This is a complete summary of the provided text. No further data is available from this source.