Orange Cameroon: Marketing Operations Officer – Bertoua (CDI) | Job Opportunity
Orange, the French telecommunications giant, is expanding its presence in Cameroon with a new opening for a ‘Chargé Marketing Operationnel’ (Operational Marketing Officer) in Bertoua. This role, advertised as a permanent position (), highlights the company’s continued investment in regional market development within the country.
The position, identified as Requisition ID 2600000D, is part of a broader strategy to bolster Orange’s marketing efforts at the regional level. The successful candidate will be responsible for co-creating regional trade marketing plans, analyzing campaign performance, managing marketing resources, and driving customer acquisition through various channels.
Regional Marketing and Analysis
A core component of the role involves actively participating in the development of regional marketing and business plans, ensuring alignment with the overall company strategy. This includes proposing operational strategies based on market data analysis and regional trends. The officer will also facilitate workshops with sales teams to prioritize regional initiatives. Crucially, the role demands a data-driven approach, with a focus on analyzing and evaluating the results of trade marketing plans using key performance indicators (KPIs). Regular reporting on these analyses to Trade Marketing and the regional team, along with proposed corrective actions, is a key responsibility.
The position also requires a keen awareness of the competitive landscape. The officer will be expected to identify market signals, monitor competitor activity, and propose offensive or defensive strategies to maintain Orange’s market position. Benchmarking against best practices and sharing competitive insights with national and regional teams will be essential.
Resource Management and Event Coordination
Beyond strategic planning and analysis, the role encompasses significant operational responsibilities. This includes managing marketing materials – promotional items (goodies) and point-of-sale displays (PLV/ILV) – ensuring their availability across direct and indirect sales channels. Maintaining accurate records of deployments using RIA and SHAREPOINT Trade tools is also required. The officer will oversee the training, supervision, and evaluation of temporary sales staff and external agencies.
the position involves managing the financial aspects of marketing activities. The ‘Chargé Marketing Operationnel’ will be responsible for conceiving and implementing innovative marketing campaigns, managing cross-functional projects such as product launches and trade shows, and developing strategic partnerships with local stakeholders – including influencers, media outlets, and associations – to enhance event visibility.
Customer Acquisition and Competitive Intelligence
A significant aspect of the role is focused on acquiring new customers through existing channels, including Orange Centers (OCM), distributors, Below-The-Line (BTL) activities, Key Account (KA) management, and partnerships with automotive manufacturers. This requires close monitoring and supervision of subcontracted companies (BTL agencies) and evaluating their performance. The officer will also be responsible for implementing and assessing recruitment activities across these channels, as well as overseeing the opening of new retail locations in collaboration with regional teams and partners.
Performance monitoring of low and new traffic sites is also a key responsibility, requiring the officer to adjust strategies based on results.
Qualifications and Experience
Orange is seeking candidates with a Bachelor’s degree plus three years of higher education in commerce, sales, distribution, marketing, or management. Fluency in both French and English is essential. The company is looking for individuals with at least two years of experience in commercial animation within a medium-sized or large enterprise.
The opening reflects Orange’s broader commitment to being a “human and digital employer,” as highlighted on its careers website. As of , Orange reported 291 million customers across 26 countries globally, demonstrating its significant international reach. The company’s presence in Cameroon is part of its wider strategy in Africa and the Middle East, as indicated on the OrangeJobs website.
The availability of this position in Bertoua, a city in eastern Cameroon, underscores Orange’s focus on expanding its reach beyond major urban centers like Yaoundé and Douala. Other job opportunities in Cameroon currently available include positions with the International Organization for Migration (IOM) in Yaoundé, and roles with organizations like Solidarités International and FHI 360, indicating a competitive job market in the country’s development and telecommunications sectors.
Interested candidates can apply directly through the Orange Cameroon careers portal. The advertisement provides a direct link for application submission.