Padel Becomes Next Social Sport to Gain Popularity

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Pickleball and padel are experiencing a surge in popularity across Canada, according to recent reports from CBC and Yahoo News Canada. The growth of these “social” sports, which prioritize accessibility and community engagement, has been marked by increased participation, infrastructure development, and media coverage.

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Rise of Social Sports in Canada
The Canadian Padel Association reported a 40% year-over-year increase in registered players between 2024 and 2026, with over 150 new padel courts opening in major cities like Toronto, Vancouver, and Edmonton. Similarly, pickleball’s growth has been exponential, with the Canadian Pickleball Association noting a 65% rise in membership since 2023.

According to a 2026 report by CBC, padel’s appeal stems from its blend of tennis and squash mechanics, requiring only a small court and minimal equipment. “It’s easy to learn, fast-paced, and fosters social interaction,” said Sarah Lin, a spokesperson for the Canadian Padel Association. “We’ve seen a significant influx of older adults and families looking for low-impact, engaging activities.”

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Yahoo News Canada highlighted similar trends for pickleball, citing data from the Sport Information Resource Centre (SIRC). The report noted that pickleball participation in Canada exceeded 1.2 million in 2026, with 80% of players aged 35–65. “This demographic is seeking sports that are both physically manageable and socially rewarding,” said SIRC analyst Michael Chen.

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Factors Driving Growth
The expansion of these sports is tied to several factors, including aging populations, urbanization, and a shift toward community-based recreation. Padel, which originated in Mexico in the 1960s, has gained traction in Canada through grassroots initiatives and corporate sponsorships. The sport’s courts, which measure 20 meters by 10 meters, are cheaper to build than traditional tennis courts, making them more accessible to municipalities.

Pickleball, which evolved from a backyard game in the 1960s, has benefited from viral social media campaigns and endorsements by professional athletes. The Canadian Olympic Committee announced in 2025 that pickleball would be included in the 2028 Olympic Games, further boosting its profile. “This recognition has accelerated investment in facilities and training programs,” said Olympic spokesperson Emily Torres.

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Local governments have also played a role in the sports’ growth. In 2026, the City of Toronto allocated $2.3 million to construct 25 new pickleball courts, while Vancouver approved funding for 12 padel courts as part of its 2030 Sports Infrastructure Plan. These projects align with broader efforts to promote active lifestyles and reduce sedentary behavior.

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Challenges and Opportunities
Despite the momentum, challenges remain. The Canadian Padel Association reported supply chain issues for synthetic court surfaces in 2025, delaying some projects. Additionally, both sports face competition from traditional activities like hiking and cycling, which require less infrastructure.

However, advocates argue that the social nature of these sports provides a unique advantage. “Pickleball and padel aren’t just about exercise—they’re about building connections,” said Lin. “Players often form long-term friendships, which keeps them engaged.”

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The growth of social sports has also spurred economic activity. A 2026 study by the University of British Columbia found that padel-related businesses, including retail and coaching services, generated $180 million in revenue annually. Similarly, pickleball equipment sales in Canada rose 55% between 2024 and 2026, according to the Canadian Sports Goods Association.

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What Comes Next?
Looking ahead, organizers plan to expand tournaments and integrate the sports into school curricula. The Canadian Padel Association announced in June 2026 that it will host its first national championship in 2027, with a prize pool of $500,000. Meanwhile, the Canadian Pickleball Association is collaborating with schools to introduce the sport to students as early as grade 5.

“Social sports are reshaping how Canadians engage with physical activity,” said Chen. “Their emphasis on inclusivity and community makes them a compelling alternative to traditional competitive sports.”

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As the popularity of pickleball and padel continues to grow, their impact on Canada’s sports landscape is becoming increasingly evident. With ongoing investments in infrastructure, evolving participation rates, and growing media attention, these “social” sports are positioning themselves as key players in the nation’s recreational ecosystem.