Palace Skateboards Opens Third South Korean Store in Seoul
- Palace Skateboards is expanding its retail footprint in South Korea by opening its third offline store, Palace Jamsil, on August 22, according to reports from Hypebeast and Culted.
- The August 22 launch places the London-born skate brand inside Seoul's largest shopping mall, according to Hypebeast.
- The interior design of Palace Jamsil draws structural motifs from a UNESCO World Heritage Site, translating historical architectural references into a modern retail environment, according to Hypebeast.
Palace Skateboards is expanding its retail footprint in South Korea by opening its third offline store, Palace Jamsil, on August 22, according to reports from Hypebeast and Culted. The new retail destination is situated inside Lotte World Mall in Jamsil, located at the base of the 555-metre Lotte World Tower in Seoul.
Palace Jamsil Opening and Location Details
The August 22 launch places the London-born skate brand inside Seoul’s largest shopping mall, according to Hypebeast. Culted reports that this location offers the brand access to a much larger and more varied stream of shoppers compared to its earlier neighborhood spaces. Palace first established its South Korean presence on Apgujeong Rodeo Street with a two-storey standalone space in a fashion-focused district known for luxury and contemporary streetwear.
Store Architecture and Exclusive Collection
The interior design of Palace Jamsil draws structural motifs from a UNESCO World Heritage Site, translating historical architectural references into a modern retail environment, according to Hypebeast. Culted notes that the space features long, uninterrupted lines and repeated pillar structures to create a clean, geometric layout that contrasts with traditional design concepts. To mark the grand opening, the brand is introducing a special-edition collection produced specifically for the launch, which will be available solely on-site at the Jamsil store from opening day, as reported by Hypebeast and Culted.
