Abstract

The aim of this study was to extract keywords related to ‘golf wear’ ‌through analysis of search information exposed on media such as portal sites and SNS, and to analyze what trend changes related to golf wear appear before and after COVID-19.

Methodology

UCINET for windows ver. 6 and ​NetDraw were‍ used for network analysis. The degree​ of relationship between words was quantified and the ‍centrality of​ connectivity‌ was analyzed to visualize⁣ the‍ keywords that appeared using NetDraw.

Results

A total⁤ of ⁢11,208 ‌texts of ‌the top 30 keywords of the past two years⁤ extracted from web pages such as ‌portal sites and social ‌network service(SNS), and⁢ 18,889 texts​ of the top 30 keywords of the past two years were extracted, which means that ‍the keywords of the‌ past two years‌ are approximately​ higher than ⁣those of the past two⁤ years.⁣ An increase of 68.5% was confirmed.

Top 10 Keywords (2019-2020)

• Golf wear⁣ (1,643)
• Brand (1,449)
• Men (1,245)
• Sports (956)
• Season (706)
• Functionality (534)
• Sponsorship (514)
• LPGA⁣ (490)
• Price (388)
• New products (366)

Centrality⁣ of Connection (2019-2020)

• Golf wear (0.151)
• Brand (0.143)
• Men‍ (0.091)
• Sports​ (0.069)
• Season (0.050)
• Functionality ⁤(0.043)
• Sponsorship (0.041)
• LPGA (0.030)
• Price (0.029)
• New⁤ product ⁤(0.022)

Top 10 Keywords (2021-2022)

• Golf wear (3818)
• Launching (2534)
• COVID-19‌ (1725)
• Pandemic (1537)
• Fashion (949)
• Golf ‍popularity (865)
• Women (729)
• Social distancing (678)
• Design (662)
• MZ (Millennial and Gen Z) generation (595)